How To Choose the Right Online Video Editor?
By Marc Burger, Content Manager
Video has become a must-have for companies. But before you choose your online video editor, ask yourself these questions.
Video has become increasingly popular with companies and marketers to promote their products and services. Indeed, according to research carried out by Wyzowl in 2020, 86% of companies use video as a marketing tool.
Therefore, with the increase of videos on social media and other platforms, a new generation of tools have arisen to allow the users to create their videos online. Among those tools, online video editor is very important as it enables you to convey your message on your own terms.
However, many future users may not know what kind of tool they should select for their business. In that context, this article will guide you in choosing the right online video editor for your business.
What does an online video editor do?
Have you ever wondered how people could make the perfect video for YouTube, with attractive effects and a high-quality sound? If you think that they are highly qualified professionals, think again. Instead, there are chances that they make the most of their online video editor.
An online video editor enables you to unleash your creativity in the way you want to deliver your message and your content to your audience. To make your video more attractive, video editing involves the use of many tools and effects, such as:
- graphic effects (motion design) between sequences,
- sound effects,
- and even music.
Why should you use an online video editor in your company?
Do you want a cost-effective, versatile and easy-to-use software to edit your videos? Then, an online video editor is just the tool you need to help you implementing an effective video marketing strategy.
An online video editor is cost effective
This tool makes video editing easy, at an affordable cost. Indeed, you won’t have to look for a specialized agency to make attractive videos anymore. The online video editor will make it for you, helping you to save time and money.
Moreover, you will make economies of scale as you will be able to produce an unlimited quantity of videos with a simple license. Indeed, it is the ideal tool if you want to produce simple and unsophisticated videos in huge quantity. Thus, you will avoid turning to the complex logistics of an agency that is rolled out for just one video.
An online video editor is easy to use
An online video editor already contains ready-to-use templates that enable you to oversee your video production quickly. Also, you will be able to add your own film footage to obtain the result you want. This tool will make your creative teams autonomous in your video production process at a quick pace.
An online video editor is versatile
With an online video editor, you will be able to produce several video formats, according to your wishes and your digital strategy: interviews, teasers, tutorials and how-to videos, onboarding videos, clips, or promo videos.
5 questions you should ask yourself before choosing an online video editor
Before choosing an online video editor, you must think about the different characteristics that will fit your desires and your strategy. You will find below four main questions that you should ask yourself before selecting an online video editor.
Question #1: Is this online video editor easy-to-use? It is accessible?
An online video editor must be intuitive and user-friendly. It should be a simple interface where anyone in your team can learn how to use it and become proficient in record time. Moreover, the online video editor must make room for easy customization and have specifications to allow you to produce your videos rapidly, such as ready-to-use templates, auto modes, or a wide selection of transitions.
Question #2: Is this online video editor team-friendly?
While it must be easy-to-use, an online video editor must support the collaboration between your creative teams as well, locally and globally. That’s why you need a tool which can support many user accounts. Also, it must allow to share the video projects with the creative teams, and to modify the videos if need be.
Those two last functions are possible with Pitchy with the “team wall” feature. Indeed, a person will be able to add his/her project on that wall, so that his/her colleagues can consult and modify it at their pace.
Question #3: Is media included in this online video editor?
You must ensure that the online video editor of your choice include pre-loaded media assets that you adapt to your content. Thus, you will not have to pay for an additional license to an external image database. For example, Pitchy has included ready-to-use Shutterstock pictures in its software.
Also, many companies and marketers want to use their own library of media to leverage their content, according to their needs and their communication strategy. If this is your case, you must then make sure that your online video editor allows you to download your own images.
Question #4: Can this online video create videos in different formats?
Traditionally, videos are created in a landscape, 16:9 format. However, you may want to share your video on several platforms where this format will not always be well translated. Consequently, you need an online video editor which supports video creation in all the three standard formats: landscape, square, and vertical.
You may also consider looking for a software which enables a single-click conversion. In this case, you will not have to create another video from scratch if you want to create the same video in different formats.
Question #5: Is this online video editor accessible at a reasonable budget?
Finally, you must ensure that your online video editor fits within your budget conditions. You must look for an online video editor that is tailored to your needs, with a good value for money. Don’t hesitate to compare the price of several tools, especially on their features, their limitations, and their performance. The last thing you want is to take a costly high-end professional software where you just need a simple interface for your videos.
Contact Pitchy today to edit your videos at an affordable cost
Do you want an online video editor that will enable you to create high-quality videos effortlessly? In that case, Pitchy is just the right tool for you. We offer you a cost-effective software with several features and capabilities to edit your videos in line with your message and your digital strategy. On pitchy, you will discover many features, and will be able to integrate your text, audio effects and files, a timeline, choose a template, add watermark, check adjustable clip duration, to make perfect videos for youtube, with substantial importance, for more attractiveness. In addition, on our device, we also have a media library, where you can find photos and images for your video clips. We will be more than happy to have your feedback!
If you are interested to discover more tools, feel free to ask for a demo.
- Understand your audience’s expectations to
define your editorial line
- Use the right tone with your audience to
- Choose the right video formats and distribution methods
- Follow each platform’s standards to optimise your posts
- Use multiple video styles
- Complete demo
- Examples of customer video creations
- Offers and prices