12 Reasons To Use A Video Editing Website

Many companies have realised the importance of video. The problem is that many of them don’t think they have the skills to make them themselves. They are wondering whether to produce video content in-house (with a video editor showing many features) or outsource it.

Ten years back, video was still reserved for companies which provided their communications departments with substantial budgets. Video production was a privilege. Today, we live in the golden age of corporate video. It has become a communications imperative for all business lines. One question remains: how to make these corporate videos? Good news, this golden age is accompanied by a video editing website, to widen video access by making its production cheaper and more accessible.

The goal of this online video editor? To place video at the center of each communications
device and place it within everyone’s reach. No prerequisites, no training.
This bet of entrusting video production over to collaborators, thus presents many assets that we have listed in this article.

You won’t waste time to find providers or anyone else to help you: everything is on the video editing website

Outsourcing means looking for the right agency. It involves sourcing various market offers to choose the one that best meets your production, delivery and quality requirements. A tedious process that can be avoided by choosing in-house production.

You will control your cost per video

Using an agency entails significant costs. Thus, it is generally necessary to set aside between 300 euros and 600 euros per post and per day at a serious agency. A cost that must be related to the ambition you’d like to give your projects, taking into account that a video project includes a «pre-production», «production», «Post-production» stage, and of course regular round trips. No matter which agency you choose, such an operation makes outsourcing video production expensive. Conversely, in-house production to operate in «results» mode, rather than counting per day / person.

Video editing website as Saas is a flexible solution

You have two choices if you would like to produce in-house videos.

The first choice, use a Saas solution. On the equipment side, investments are minimal. A lapel microphone, a light kit, a tripod or a stabilizer and a good camera will do the trick. Set aside under 2,000 euros for professional level hardware, the sum to which you need to add the price of the annual SaaS solution license and some related services if necessary.

The second choice is to create an in-house studio. First, it is necessary to recruit or increase the skills of employees in terms of video. Two options that take time and cost money, which does not facilitate the progress of in-house projects. In addition to training employees, they must also be equipped with expensive equipment. At the very least, a quality camera will cost you between 3,000 and 5,000 euros.

Depending on your goals, the second choice may cost more. Then add lights, a stand, microphones with special cables and of course editing and animation software licenses. The investment quickly amounts to tens of thousands of euros without making any videos. And again, if you would like to create your own studio in a dedicated room, set aside tens of thousands of euros.

If this option may seem very professional at first, then expect to adopt the same operation as with an external agency, but internally.

You will be part of an economy of scale

These new video production platforms are available in the form of an annual license. According to market players, the number of users expected per license varies. Some solutions have chosen the team license, to equip up to thirty people with a single license, while others choose the individual license.
In any case, the logic remains the same. The cost of the license hardly changes during its use. The more you produce, the more you make the license profitable by lowering costs per video produced.

You can start in-house video production without training with an editing website

The new video creation platforms were designed to allow the average worker to use the solution without any assistance or training. And this, as quickly as possible. Count a week, two at the most for onboarding SaaS solutions.

You focus on the value your create

Using automated solutions enables communicators to produce and distribute video as efficiently as possible, by limiting constraints. The solution allows communicators to refocus on the core of the message and their core business.

You extend your control in projects

Inhouse video production avoids communication issues with intermediaries in order to gain flexibility and reactivity. In-house video production makes it easier to keep an eye on the progress of your video projects. Mastering your schedule is always easier when you work with employees that are already familiar with the company’s challenges. This avoids the sometimes difficult brief about your company’s culture, your employer brand, your DNA and your key activities.

With a video editing website, you gain flexibility

In-house production goes hand in hand with flexibility. In addition to full transparency during all production stages, planning and how to stream video, in-house video design allows you to embed video into a responsive and flexible content strategy.
In-house video production allows you, for example, to easily integrate your company’s latest news, such as the announcement of a new partnership or the signing of a large account or for worse in the case of crisis management. Put another way, you can produce video content as soon as it is required.

You can “test and learn”

In-house video production allows you to not get it quite right. And especially to react accordingly. SaaS mode lets you think differently about your video strategy. Check the mode «test & learn» so dear to start-ups and test new formats to innovate. Nothing prevents you from doing an A / B testing with two different videos on two audiences or two different networks to see which one has the best feedback. This incremental method breaks the boundaries that constrain your creativity and allows you to create new formats and test them.

For you as a user, video editing website covers many of your needs

The vast majority of these do not require the intervention of an agency or a studio. The
upscaling of turnkey solutions that offer to independently create high-quality video content for each of the company’s business lines and for all types of needs.

For example:

Interviews

Tutorials

Event promo videos

Infographics

Product launch

As a user, you manage the obsolescence of your videos

Video is the most produced and consumed format in the world. This growth in video production is accompanied by a corollary of great obsolescence of your content. Especially when you decide to broadcast your content on social networks.

This is what marketing professionals describe as snack content. Hear formats of a few seconds that summarise a special offer, present a service or event, or address a particular
target at a given time. You are not condemned to the obsolescence of the video formats that you produce. SaaS solutions allow you to automate your videos and stick to your video production pace.

It is the end of any remaining issues on video

How to edit my sequence? How to include subtitles? How to start and finish my video? Which music to choose? The strength of these SaaS platforms lies in the fact that they are easy to use and respond to all your needs. And this, without a heavy and tedious implementation.

So far, choosing SaaS does not mean being alone in front of your screen. Very often, daily support is provided during several stages:onboarding at the launch of the project, responsive customer service, a video expert is assigned to each customer to help them set up their video strategy and accompany them in all stages.

Today, you can create your own videos, with a simple interface for professionals who want to make video clips, an interface with powerful features: transitions, text, available export options, import media library, watermark, voice-overs, audio effects, files, filters, images, logo, subtitles, timeline, a wide selection of transitions, adjustable clip duration, photos resolution,and more tools, to make perfect videos for youtube, clips for various occasions! Discover other amazing editing features: ask for a demo of our easy video editing software, for a better result for you and customers (audio and visual, with your own footage). Pitchy is a Saas platform, you won’t have to download anything, and it can be used by more than one user per licence, and you can use your own graphic an easy-to-use online video editor, a simple tool, style and filters. To learn more about the essential, and become a user of Pitchy, we don’y have a free version or a free video to show you, but you can ask for a demo right now.