Advertising videos: the standard in display ads
Why you should use display for video ads?
Another benefit is that web ads give advertisers more reliable and specific data on viewing time, number of views, audience type, engagement of viewers and more when compared with a TV ad or screens in public spaces. With these statistics, it’s much more easier to refine the audience you want to reach as well as the device (computer, tablet, mobile devices, etc.)! This explains why video display ads are an attractive and growing segment on the web. Video marketing (interactive photos and animation in general) has seen the largest budget increase among online advertising media, as proven by the many advertisers opting for this high-performing medium. When it comes to both B2B and B2C target audiences, advertising videos are still very useful because you can use an engaging, interesting tone no matter what message you want to share or what goals you’re trying to reach with your campaign.
How to use video in display ads for your company?
When you compare them to advertorials, native advertising, graphics, text or static visual banners, video display ads push the limits of creativity and make it possible for your campaign to share high value added content. Creating a company presentation or marketing video, a video tutorial or even a customer testimonial video will help you reach many different objectives through a video display ad: you’ll improve both notoriety and visibility, further strengthen your brand image, increase website traffic and sales along with it, build customer loyalty and so much more. The advertising video format is available on most platforms and advertising networks like Google Display, YouTube and mainstream media. Producing quality advertising videos gives you the opportunity to share them with the audiences that you need to reach in order to attain your sales objectives. With Pitchy, an intuitive and effective video production solution, it’s easy to create powerful videos and adapt them for all types of advertising channels.
- You spend too much time creating videos
- You are now aware that video communication is key but you are missing the skills
- You are wondering whether to produce video content in-house or outsource it
- You are looking for the ideal solution for your current and future video needs
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