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Use a Video Display Ad Instead of Regular Ads | Pitchy
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Pitchy    Product    Video templates    Display / Ads Video

Advertising videos: the standard in display ads

Time and time again, studies have unanimously pointed to video as the most engaging advertising format – and by a wide margin at that. More dynamic and enjoyable, it’s a form of media that allows advertisers to communicate widely. It also builds loyalty more effectively than they could with a static banner or article excerpt for example. When you launch a display ad campaign, you need attractive, powerful content in order to grab the attention of internet users and hold their interest. Unfortunately, it’s all too common for campaigns to fail because of poor ad content. Read on to learn how an advertising video production platform can significantly improve the click rate and visibility of a brand or product.
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Different use cases to utilise the display/advertisement video
Sales Promotional
Content Promotion
Commercial Prospecting Email
Numerous display/ad templates by Pitchy

Why you should use display ads?

Another benefit is that web ads give advertisers more reliable and specific data on viewing time, number of views, audience type, engagement and more when compared with a TV ad or screens in public spaces. It’s much more easier to refine the audience you want to reach as well as the device (computer, tablet, mobile phone, etc.)! This explains why video display ads are an attractive and growing segment on the web. Video has seen the largest budget increase among online advertising media, as proven by the many advertisers opting for this high-performing medium. When it comes to both B2B and B2C target audiences, advertising videos are still very useful because you can use an engaging, interesting tone no matter what message you want to share or what goals you’re trying to reach.

How to use video in display ads?

When you compare them to advertorials, native advertising or static visual banners, video display ads push the limits of creativity and make it possible to share high value added content. Creating a company presentation or marketing video, a video tutorial or even a customer testimonial video will help you reach many different objectives through a video display ad: you’ll improve both notoriety and visibility, further strengthen your brand image, increase website traffic and sales along with it, build customer loyalty and so much more. The advertising video format is available on most platforms and advertising networks like Google Display, YouTube and mainstream media. Producing quality advertising videos gives you the opportunity to share them with the audiences that you need to reach in order to attain your sales objectives. With Pitchy, an intuitive and effective video production solution, it’s easy to create powerful videos and adapt them for all types of advertising channels.

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