Motion Design Video

If you are facing a lack of inspiration in creative content, think about motion video. Motion design is a very popular video format, a must in the production of videos, whatever its objectives. It is also well suited for feature films for cinema and animated films, presentations of a service and product, or for making a video tutorial. This animation technique, thanks to stop motion video, stop-motion animation and other features, gives life to illustrations and brings dynamism to your content. Fortunately, this type of video is no longer reserved for agencies and studios specialising in animated graphic design. Thanks to video motion graphics software like Pitchy, motion design is accessible to everyone and makes it possible to produce high-quality videos, through the steps, guided by the motion design platform. So even if your are not a professional of video clips, even if you are not working in a motion studion, you will have the ability to make your content easily, by choosing your sequence, template and audio effects, without calling a motion studio.

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What is motion design?

Video motion design is the art of bringing graphic representations to life for more performance. During the early 1980s and even early 1990s, it was specific to a motion studio, or motion designers only. This discipline is on the rise and it embodies the creativity of content producers through a subtle blend of communication and visual art. The dynamism of the movement is an asset to communicate a message and make an impression.

We traditionally find motion design as a video animation (for example, in TV shows, films, advertising…), but it is today at the center of certain videos integrating only animated content: 3D elements, typographic animation, identity animation or simply animated, stop-motion animation and sometimes interactive illustrations.

If the visual aspect is closer to the cartoon and therefore to the rather childish universe, motion design makes it possible to illustrate sometimes very complex ideas with great simplicity. True visual aid, the video animation is much clearer than text or static images (computer graphics). This is especially why we find this format in the Tech, industry, business or even health sectors!

Why choose motion design?

Choosing an application, a motion design software, is to take advantage of almost unlimited possibilities in the production of video content. Indeed, the format adapts to all ideas thanks to the potential of digital creation: explanatory diagrams, animated statistics, storytelling, video tutorial, interactive video, text and logo animation, scenario, commercial video ...

Creating a motion design video does not require significant logistics. There is no recording step, often time-consuming and requiring material, which bars creativity. A motion design film is therefore faster and easier to produce if you have the right people or the right motion graphic software. Pitchy offers its users dozens and dozens of customisable motion design video models suitable for all situations, thanks to a handpicked team of motion designers.

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“ What we really liked about Pitchy was the concept [...] that allows us to be free, autonomous, to be able to make the amount of videos we wanted, at a completely controlled cost.

Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas

“ This tool was popular among the departments because it was easy to use, enabling everyone to produce professional quality videos independently without having prior video editing skills.

Alexandre Guerfal, Deputy Head of department DECADE IGPDE

“ We choose Pitchy because it meets the criteria of simplicity and accessibility. It's a very simple tool to use.

Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE

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