Motion Design Video
What is motion design?
Video motion design is the art of bringing graphic representations to life for more performance. During the early 1980s and even early 1990s, it was specific to a motion studio, or motion designers only. This discipline is on the rise and it embodies the creativity of content producers through a subtle blend of communication and visual art. The dynamism of the movement is an asset to communicate a message and make an impression.
We traditionally find motion design as a video animation (for example, in TV shows, films, advertising…), but it is today at the center of certain videos integrating only animated content: 3D elements, typographic animation, identity animation or simply animated, stop-motion animation and sometimes interactive illustrations.
If the visual aspect is closer to the cartoon and therefore to the rather childish universe, motion design makes it possible to illustrate sometimes very complex ideas with great simplicity. True visual aid, the video animation is much clearer than text or static images (computer graphics). This is especially why we find this format in the Tech, industry, business or even health sectors!
Why choose motion design?
Choosing an application, a motion design software, is to take advantage of almost unlimited possibilities in the production of video content. Indeed, the format adapts to all ideas thanks to the potential of digital creation: explanatory diagrams, animated statistics, storytelling, video tutorial, interactive video, text and logo animation, scenario, commercial video ...
Creating a motion design video does not require significant logistics. There is no recording step, often time-consuming and requiring material, which bars creativity. A motion design film is therefore faster and easier to produce if you have the right people or the right motion graphic software. Pitchy offers its users dozens and dozens of customisable motion design video models suitable for all situations, thanks to a handpicked team of motion designers.
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