Videos attract people. They come to recognise your brand, take interest in your products or services, and potentially become clients. Measuring the impact of a marketing action is crucial. Only using the figures from your social media platforms is not optimal. The data provided by Facebook, Instagram and LinkedIn is quite limited, you can get the number of impressions, likes and number of times your post was shared but you need more to improve your strategy.
Get a better sense of your impact by interactive videos creation. You will be able to analyse the number of leads and traffic from this action helping you monitor your different marketing actions.
Adapt your call-to-action to the interactive content
Your button should lead to content related to the subject of the video. A video presenting your company could lead to a “Learn more” page whereas a video showing a particular product should send the viewer to the product page. Your interactive video can also lead to a form, helping you getting contact info on the lead and allowing you to connect with them using another marketing tool such as e-mailing.
Add a clickable call-to-action at the end of your interactive videos
Pitchy puts interactivity within everyone's reach to enable the initiation of a measurable action, the continuation of navigation and / or the enhancement of the user experience.
Our interface allows you to simply add call-to-action buttons. Add text, customise the content and appearance of the button, and provide a link to the desired site or form. Your interactive content is automatically displayed at the end of the video playback and adapts to all screens. Your audience just has to click!
more chances that a consumer purchases a product when it is presented in video.
Once the video is completed, you can send a link to your team. They will be able to check for any mistakes and give their feedback in the comments section on our platform. When you have the green light from your colleagues your only remaining job is to share your interactive video to your audience! Use the data you collected to improve your strategy and grow your customer base.
- You spend too much time creating videos
- You are now aware that video communication is key but you are missing the skills
- You are wondering whether to produce video content in-house or outsource it
- You are looking for the ideal solution for your current and future video needs
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- Examples of customer video creations
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