Interactive video: engage your clients and convert

Marketing video is a great example of successful content, and a great tool to effortlessly spread information about your company, its story, its team members or about the market. However, business and recruiters do not take the time to make storyboards, edit the video and then proceed to share it for no results, without any interactions with potentiel consumers. Videos have the ability to attract people. They come to recognise your brand, take interest in your products (and each feature of it), opportunities or services, and potentially become clients. Sometimes, you can even choose to have a narrator in your clip, to emphasize storytelling, and dialogue, to bring some dynamism and human faces. Measuring the impact of a marketing action (event teaser, webinars, contest,..) is crucial and easy for marketers. Only using the figures from your social media platforms is not optimal. The data provided by Facebook, Instagram, youtube and LinkedIn is quite limited, you can get the number of impressions, likes and number of times your post was shared but you need more to improve your strategy. Get a better sense of your impact by interactive videos creation. You will be able to analyse the number of leads and traffic from this action helping you monitor your different marketing actions.

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Integrate call-to-action to your video marketing content to make a real interactive video

Your button should lead to content related to the subject of the clips. For example, a video presenting your company (or brand) could lead to a learner page, a “Learn more” page whereas a video showing a particular product should send the viewer to the product page (advantages, interactive features). Your creative interactive videos can also lead to a form, helping you getting contact info on the lead and allowing you to connect with them using another marketing tool such as e-mailing.

Add a clickable call-to-action at the end of your interactive viewer experience

Pitchy puts interactivity within everyone's reach to enable the initiation of a measurable action, the continuation of navigation and / or the enhancement of the user experience.

Our interface allows marketers to simply add call-to-action buttons. Add text, image, customise the content and appearance of the button, and provide a link to the desired site or form. Your interactive content is automatically displayed at the end of the video playback and adapts to all screens. Your audience just has to click!

There are1,81x more chances that a consumer purchases a product when it is presented in video.

Forget complexity in the video process! Our device has easy functions! Once the video is completed on our Pitchy software, you can send a link to your team. They will be able to check for any mistakes and give their feedback in the comments section on our platform. When you have the green light from your colleagues your only remaining job is to share your interactive video to your audience! Use the data you collected to improve your strategy and grow your customer base.

Pitchy is not an interactive video company or a video player. Our software (at an affordable price) allows e-commerce companies to add interactive elements in your video (button between slides, asking for a demo, a tutorial or an appointment...), to create interactions with your users, boost your conversions, and help your branding strategy. After creating a video with our software, you will be able to share your video, and appreciate the conversions with analytics (traffic on your website, followers on social networks, appointment with a prospect...).

There are
1,81x
more chances that a consumer purchases a product when it is presented in video.

Share your video to your colleagues and online

Once the video is completed, you can send a link to your team. They will be able to check for any mistakes and give their feedback in the comments section on our platform. When you have the green light from your colleagues your only remaining job is to share your interactive video to your audience! Use the data you collected to improve your strategy and grow your customer base.

The 6 key stages in the storyboard

Set the objectives
Think about your messages
Know your audience
Anticipate the distribution
Set a duration
Speaking to the camera or voice-over

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More than 500 clients, more than 500 000 projects, and 0 production skills required

“ What we really liked about Pitchy was the concept [...] that allows us to be free, autonomous, to be able to make the amount of videos we wanted, at a completely controlled cost.