Video Newsletters: innovating through video
The importance of using video in newsletters
In small and large organisations, communication between departments is important. Through mailing, information must be delivered interestingly, so that most employees are aware of the company’s current issues and news, as well as your customers. Video, with its playful and engaging format, increases open and reading rates for the target audience. A better mailing strategy! Here are some tips we give you.
Why use video in your internal newsletters?
Marketing newsletters, internal newsletters, commercial prospecting, video marketing, teaser, image, testimonial video, landing page, ads, gif, call-to-action button, tracked link on your website, more gif, … Today, professionals and other targeted readers are overwhelmed with emails, ads or other testimonial video from many different senders every day (your brand is probably among them), each one telling a different story, and your information can quickly get drowned in a stream of emails that are generally filed in the trash, or left unread, without any interesting results or conversions for you. Whatever your topic is, video si the key! Your brand image is involved.
How do you maximise your main goal: your chances of increasing the open rate of an internal newsletter by subscribers? By adding awesome content such as video! More and more professionals are choosing to use video to quickly and concisely share information. With its short, appealing and engaging format, video allows you to increase the open and read rate of your internal newsletter. It can also increase your traffic on youtube if you create your playlist, or lead to a specific landing page. Just by using the word “video” in the subject line of an email campaign, it leads to a 19% increase in its open rate and a 65% increase in the click-through rate. Once the email has been opened, 95% of internet users can recall a video message as opposed to only 10% for a text message or other pages.
Pitchy, the all-in-one video solution, the exactly opportunity helping you in many ways
Even though videos and testimonials have become more popular trends in the past few years, it’s not something that everyone can handle. Often, companies are not sufficiently independent in creating videos and call on external service providers.
This is why Pitchy has developed an all-in-one solution with a wide range of trendy video templates, loads of animations, and tons of features to make producing your video quick and easy.
You don’t need any specific skills to create a professional-quality video. Got a question about your video script, the message you want to send, or the animation of a sequence? A video expert is available to assist you with your video projects. Choose Pitchy today for an all-in-one video production solution.
Pitchy boosts your creativity and allows you to choose a template, customized backgrounds, and add infographics, an animated gif, a video file and other elements. The benefits of video content for your business? Inspiration, conversion rates, awareness about your events, more trust and sales.
- Strategy: The new challenges of internal communications
- Inspiration: 5 essential corporate communications tools
- Operational aspects: When to include video
- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
