Video Newsletters: innovating through video
The importance of using video in newsletters
In small and large organisations, communication between departments is important. Information must be delivered interestingly, so that most employees are aware of the company’s current issues and news. Video, with its playful and engaging format, increases open and reading rates for the target audience.
Why use video in your internal newsletters?
Marketing newsletters, internal newsletters, commercial prospecting… Today, professionals are overwhelmed with emails from many different senders every day, and your information can quickly get drowned in a stream of emails that are generally filed in the trash, or left unread.
How do you maximise your chances of increasing the open rate of an internal newsletter? By adding video! More and more professionals are choosing to use video to quickly and concisely share information. With its short, appealing and engaging format, video allows you to increase the open and read rate of your internal newsletter. Just by using the word “video” in the subject line of an email campaign, it leads to a 19% increase in its open rate and a 65% increase in the click-through rate. Once the email has been opened, 95% of internet users can recall a video message as opposed to only 10% for a text message.
Pitchy, the all-in-one video solution
Even though video has become more popular in the past few years, it’s not something that everyone can handle. Often, companies are not sufficiently independent in creating videos and call on external service providers.
This is why Pitchy has developed an all-in-one solution with a wide range of trendy video templates, loads of animations, and tons of features to make producing your video quick and easy.
You don’t need any specific skills to create a professional-quality video. Got a question about your video script, the message you want to send, or the animation of a sequence? A video expert is available to assist you with your video projects. Choose Pitchy today for an all-in-one video production solution.
- You spend too much time creating videos
- You are now aware that video communication is key but you are missing the skills
- You are wondering whether to produce video content in-house or outsource it
- You are looking for the ideal solution for your current and future video needs
- Complete demo
- Examples of customer video creations
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