What Is The Storyboard Of A Video?
By Marc Burger, Content Manager
For a successful corporate video, the first step is to draw up a good storyboard. In this article, we tell you how, and give you some inspiring examples.
As content marketing is increasingly rising in this digital age, video also becomes more popular with consumers as time goes by. Indeed, according to HubSpot, 43% of consumers want to see more video content. Also, four times as many consumers want to watch a video about a product rather than read about it.
Thus, video content will be more and more important for businesses and marketers. However, if you don’t know where to start to create the marketing videos of your dreams, then we have good news for you. Indeed, what you need first and foremost is an inescapable step in your creative process: storyboarding.
A good storyboard will help you plan and visualize the content of your marketing videos, thus making it easier for you to unfurl your creative process. However, if you don’t have drawing skills, don’t worry! In this article, we will show you how to make an excellent video storyboard.
What is a video storyboard?
Storyboards are often used in the entertainment industry, especially for comics and animated cartoons. It is a series of sketches representing individual shots planned for a video. Often, the visual information contained in the video storyboard involves shots you would like to incorporate in your video, as well as explanatory text to describe what happens in the different scenes.
Typically, a good storyboard includes:
· directions for camera angles: frames, panels, captions,
· dialogues and other notes useful for the movie’s narrative,
· transitions and cuts,
· directions for lighting.
What are the different types of storyboards?
As there are several types of videos, there are also several types of storyboards. The storyboard you will use depends on the people involved in the creative process and the type of video you are making.
You can use just one of these storyboards or navigate between all of them as your story becomes more detailed.
Traditional storyboards are a series of conceptual pencil sketches helping the creative teams to visualize the initial idea before starting the filming process. They are often very simple storyboards made of characters represented in stick figures within square frames, with minimal drawing skills. Sometimes, the scenery and background are not even presented at all in the storyboard.
These types of storyboards are often used in the TV and movie industry because of the effectiveness of the storyboarding process. Indeed, they enabled changes to be made quickly and cheaply.
Example: the storyboard of Tom & Jerry
Thumbnail storyboards include visuals used by creative teams who already understand how they want to portray their ideas. As no text is required, the sketches don’t need to be detailed. Thus, they are quick and easy to create.
Digital storyboards use an artist’s drawings through photographing or scanning hand-drawn artwork. You can also use a digital drawing software to make your video storyboard. Since digital storyboards are made with tailored graphics, they also ensure that there will be less changes to bring to the video’s storyline.
Why is storyboarding important for your video?
Video storyboards are very important in your creative process because they provide a visual roadmap for the entire video production process. Also, they help in communication, organization, and decision-making within your creative teams.
Video storyboards help you plan video from the beginning to the end. Thus, you’ll be able to answer key questions such as:
· what will the lighting be?
· How will the video flow?
· What should the dialogues include?
· Do you need voiceovers?
· How do you want your viewers to feel after watching your video?
Better communication in your teams
A good storyboard enables you to convey your vision of the video to all the stakeholders involved in the production process. Also, you will provide clear instructions about your idea to the director, the cinematographer, the editor, and all the people involved in the filming of your final video.
Cohesive vision of your final product
You must envision your video storyboard as a general rehearsal of your real video. Thus, the storyboard will enable you to figure out any kinks and gaps in your video before you engage your budget in the filming process. Thus, a storyboard is a good way to help you save time and money.
Create your video storyboard in 4 steps
Are you a beginner in creating video storyboards? Then, we have good news for you: it’s not that difficult! All you need is to follow a clear 4-step process that we will detail below. Creating video storyboards will have never been so easy!
Step #1: Brainstorm your ideas
First and foremost, you must have a clear vision of how your video will look like, and what you intend to accomplish with it. Therefore, it’s very useful to write down specific points, such as your message, your basic talking points, and your key takeaways. This will help you deploy your video more easily and clearly.
Step #2: Write a script
Start writing a script or map out your main taking points if you don’t want to write an entire script. Also, at this stage, you will establish who will be in your video, where it will take place, and what kind of equipment you will need to film your video.
Step #3: Create your sketches
This is the moment where you put your ideas into action. Create a storyboard frame for each scene, including the setting, the characters, and any important props. Add notes to each scene as you progress in your drawing process. Also, be sure to include transitions.
Don’t forget to number each panel, especially if you work on paper. You will avoid your scenes to be mixed up during the production process.
Remember to keep your sketches super simple. You don’t need to have extraordinary drawing skills to create a good storyboard, especially if you draw a traditional one. Simple stick figures in square frames will be sufficient.
Step #4: Ask feedback from your team
Have you finished your storyboard? Congratulations! At this stage, you may review it by yourself. Or you might submit your video storyboard to all the stakeholders of your creative teams. Then, they will be able to give their opinions, or if they want to add something.
Ready to create your first video storyboard? Contact us
If you want to start creating your video storyboards, Pitchy is just the platform you need. We offer you different features that will help you create exceptional marketing videos and reach all your sales and promotional goals. Choose a template, import images, add voice and background and animation! If you have any questions about our platform, feel free to ask for a demo.
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