Online Video Editor to present your jobs and employees
By Marc Burger, Content Manager
How can the right video editor help your company to attract new talents faster? This article will answer this question, and will help you to discover our interface, our very simple interface.
- Why video is essential to present your jobs and employees, to drag candidates
- What are the advantages of using videos and an online video editor to present your jobs and your employees?
- 5 steps to create your videos with online video editor to present your jobs and employees
- Use the online video editor Pitchy to choose a template, create your videos to present your jobs and employees
Do you think that video clips are only perfect for others’ YouTube accounts? In that case, think again. Corporations have included video in their HR projects, including recruitment. In a competitive world where everything goes faster, videos have become the perfect tool to spread companies’ vision and jobs.
However, they need to have the perfect online video editor to craft their message and reach future employees and partners.
Watch this interview of Sophie, Customer Success Manager at Pitchy, made with our platform, an easy video editing:
Why video is essential to present your jobs and employees, to drag candidates
For many years, online recruitment methods have relied on job boards such as LinkedIn where companies posted their vacancies. Afterwards, they just had to wait for candidates to send resumes; so that they could select the best profiles and start the recruitment process.
And then, video changed the rules of the recruitment game. Indeed, companies have noticed the power of video, which represents 82% of traffic on the Internet.
Consequently, companies have used several video formats to introduce themselves to potential new talents. Among them, you can find interviews with employees, storytelling videos, or recruitment campaigns.
What are the advantages of using videos and an online video editor to present your jobs and your employees?
Using videos have several advantages and benefits for companies, especially in the way they handle communication to attract new employees.
Video made with online video editor gives a human face to companies, for a better result
Video gives a friendly face to future candidates as they can easily relate with the people they are likely to work in the future. It will also break the ice between managers and the new candidates that the companies want to attract.
As it is a more relatable tool to people, video is also more likely to be shared on social media to potential new candidates.
Video has higher engagement
Over the years, video has been proven to have the higher engagement level, regardless of the type of creative content: entertainment, education, marketing, promotions… And HR is no exception to this rule. As far as recruitment is concerned, research carried out by CareerBuilder found out that job postings with a video had a 34% greater application rate.
Video’s messages are easy to retain
Messages delivered by video are easier to retain for Internet users. Indeed, 95% of a video message is retained by the audience, compared to 10% of a text message. This proves the power of video to attract and motivate new talents to apply to a company’s job postings.
Video enables the expertise of companies’ employees to be recognized
Video is the best tool to allow employees to express themselves, to highlight their savoir-faire, and to recognize their work. With a video posting, a company’s employees become the best ambassadors of a company and its brand.
As sated above, video has indeed several advantages as far as HR processes are concerned. However, companies need to get the right video editor tool to produce proper videos if they want to present their jobs and employees more efficiently.
5 steps to create your videos with online video editor to present your jobs and employees
You can use a video editor such as Pitchy to create your videos for your job postings or your employees’ testimonials. Here are the five simple steps that companies should follow to create effective videos.
Step #1: Determine your content
The content of your videos is important because it will determine the features of your video. You can create HR videos about the following topics:
• Employees’ testimonials and/or interviews
• Your job postings
• A focus on the work of your employees in a day
• Your company’s timeline
• Your company’s values
Step #2: Write your video script
Writing a script will help you to organize your ideas and to have a clear message on your video. You can even use a storyboard to write your key ideas.
Step #3: Create your video on the online video editor
Now that you have your content and your script, it’s time to create your video. We recommend to create short videos lasting 2-5 minutes, as the average time spent on recruitment videos by new candidates is 1 minute 36 seconds.
Also, your recruitment videos don’t have to be boring and stuffy. You can craft creative content and add special effects, gifs, and filters to make an interactive and humane video. As you shouldn’t compromise the quality of your videos, don’t forget to focus on good quality sound and music.
Finally, you will have to edit your video with a good video editor. It will enable you to have control on the content of your video and the message you want to deliver to potential new candidates.
Step #4: Be authentic in your video
When your video shows your company as it is, you’ll attract more new talents. Indeed, people are more inclined to follow what they perceive as genuine and transparent. For this reason, you shouldn’t hesitate to show your company’s good, bad, and ugly.
Moreover, don’t use your video to focus solely on the CEO of your company. Let your employees shine as they share their experience in your company. Your potential candidates will thank you.
Step #5: Include a call-to-action (CTA)
Don’t forget to include a CTA in your videos to direct your viewers to apply to the job, to send their resumes, or to post comments.
Use the online video editor Pitchy to choose a template, create your videos to present your jobs and employees
Do you want to create powerful and compelling videos to present your jobs and employees? On your social networks and website? In that case, Pitchy can help you. We offer you different formats, images, and features to adapt to the content your want to display to attract new talents. Don’t hesitate to contact us today for a demo!
Our platform, simple device to make video editing easy, is one of the best tools for professionals to make perfect videos for Youtube, thanks to powerful features and essential editing features (adjustable clip duration, tutorials, watermark, media library) for videos online, clips for various occasions, marketing videos and promo videos, with attractiveness and creativity, multiple clips for more subscription.
You can also download our mobile app and check our website. We would be happy to have your feedback! Discover more tools of our video maker!
Our software offers you perfect videos for youtube, an interface designed for professionals, with a wide selection of transitions, adjustable clip duration, assets, powerful features, editing features, transitions, screenshots, filters, subtitles, logo, audio effects, rotation and other features and more tools for your videos online, promo videos or marketing videos, video ads, tutorials (or corporate clips for various occasions for your clients)! In addition to our video maker, you can download our mobile app in one click.
We would be more than happy to have your feedback!
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