Corporate film for a successful move
By Marc Burger, Content Manager
You are moving? Discover how to communicate on video thanks to the corporate movie.
Your company is moving to new offices? You will have to take certain steps. What if you took the opportunity to tell the story of your move and these steps through videos?
In the digital age, you can undertake the entire process online. Not only can you hire a service provider to manage your moving contracts, but you can also put together your own corporate video to tell the story of your move to the new location.
We’ll give you some tips on how to make your move go smoothly and set an example for other businesses.
The pre-move steps
Before moving your company, you will have to take certain steps for the new premises. For example, you will have to take care of the Internet connection, electricity and gas. As specified by the boutique-box-internet website, start these steps at least two weeks before your move so that they have time to be completed.
Moving with Free, Orange, SFR and other operators
You have probably subscribed to a professional offer for the Internet connection of your former premises. When you move, you must inform Free of the move, or Orange, SFR or any other operator.
It is possible that your offer is still subject to the commitment period. If you keep the same Internet box, you should not have any problem. However, according to the site boutique-box-internet, if you decide to change your box, you may have to pay termination fees.
Energy is just as essential as the Internet connection. You will need a new contract for your new premises. Inform your energy supplier that you are moving.
It is common for energy offers for businesses to have commitment periods. If this period is not over, you may be charged an early termination fee. However, if you stay with the same supplier, you may be exempt. Find more information on this page.
For your partners and other companies
A corporate move is not an easy task. Many companies encounter problems during these events.
Among these are:
– The Internet connection: your offer may still be subject to the commitment period. If you keep the same Internet box, you should not have any problem. But sometimes, if you decide to change your box, you may have to pay termination fees.
– Energy: It is common that offers for professionals are subject to commitment periods. If the commitment period is not over, you may be charged early termination fees. However, if you stay with the same supplier, you may be exempt. Find out more.
You can make videos explaining the steps you have taken, for example regarding your Internet connection or energy. It can also be interesting to make videos about the solutions you found when you encountered a problem.
Make your video move an example for other companies that will have to move in the years to come.
You can also send videos to your partners. For example, you can show the rooms that will be dedicated to welcoming partners and explain how you thought of them. This is a good opportunity to thank them for their trust and support.
How to communicate on your move?
Make your videos in-house with an editing software
Many companies want to use an agency for this type of service. Companies are often afraid that they don’t have the equipment or the technical skills.
However, there are now online video creation softwares for professionals of all kinds (marketing, sales, HR…).
These softwares allow you to create your own corporate video if you move:
- by choosing your template,
- your background music,
- a voice-over and subtitles.
- the shots you will make in your new premises.
Making the decision to produce a corporate film in-house means involving your employees in your communication strategy, and making them become more skilled by using this software.
This way, they will be able to make your next videos, without you having to go through an agency.
Communicate before, during and after the move
During the whole moving process, you will need to develop a communication strategy, to inform internally and externally about the progress of the work.
A few months or a few weeks before the move, you could make a corporate video for your employees, filming your future premises (indicating the address, the metro stops). A good way for them to understand the change. Don’t hesitate to add a testimonial from a manager to this film, and to include it in an internal newsletter.
At the time of moving, why not organize a housewarming party with your employees and partners? All filmed, of course. This company movie would be an opportunity to collect testimonials, to include on your LinkedIn page for example.
A few weeks after the move, once your employees have settled in, don’t hesitate to make a new corporate film, this time for the general public. This video could be inserted in an external newsletter that you could send to your entire base to mark the occasion, and interact with your community on social networks.
Do you want to make a corporate video? Request a demo of the Pitchy solution
- Decoding: The challenges of corporate communications
- Trends: Corporate communications formats and themes
- Strategy: 5 ways to use video to reinvent your corporate communications
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