Keep your customers and salespeople updated on your new offers
If the telecommunications sector is associated with innovation, it is also a sector in motion. Technologies and offers evolve to stay closer to customer expectations. The big names in the sector have understood the importance of telecommunications marketing in videos: to announce their offers, to train their employees or to animate commercial challenges.
4 reasons to embed video in you telecommunications strategy
Train your staff regularly
Video is the best medium to convey information in terms of memorisation. We retain 10% of what we read, 20% of what we hear, and 30% of what we see. This figure can go up to 70% when we watch a video. A good reason to integrate video in the training of employees and sales forces.
Stimulate your points of sale
If online sales are increasing, the impulse of going to an agency remains very present. A key place to push your offers, to present the news or simply to engage with its community of customers. There's nothing better than videos displayed at the premises. These keep customers in the know of what's new during their waiting time and make the agency experience more digitised.
Explain concepts and processes
It is not easy to describe the activities of a telecommunications operator. The deployment of 5G, network issues, troubleshooting a device are often too complex to express simply. Video has the advantage of simplifying the subject while explaining complex things: voice, image, drawings, text, or subtitles.
Present clear and attractive offers
Presenting an offer can sometimes seem complicated. It is necessary to specify the conditions, to recall the details while putting forward its advantages. As many parameters for which, telecommunications videos make it possible to guarantee the expected "Wow" factor.
E-book: Marketing automation
Engage, educate and convert your prospects through video
- Trends: Video, the most engaging medium for each moment of the conversion tunnel
- Strategy: What types of video should you integrate into your marketing automation strategy?
- Expert Advice: When should you integrate video into your marketing automation strategy?
More than 300 clients, more than 500 000 projects, 0 production skills
“ We were fascinated by the Pitchy's promise, to be able to produce videos very simply without any specific competencies or material.
Olivier Pottier, Head of Education at Orange
“ It was important to be able to develop video learning and rely on a partner that gave us the possibility to make the videos ourselves.
Frédéric Bouvet, Training Manager at Bouygues Telecom
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