Video in public service
The digitisation of public services today is geared as much to the user experience and benefits as to the public service professionals themselves. Digitisation, ease of use, interface creation and a shared digital identity… Public administrations as a whole are moving towards electronic procedures and simplified services. This requires solutions to be put in place that meet the challenges of user relations. These solutions must communicate with each other within the IT system. They must also provide an optimal level of information to meet the public’s expectations (multi-channel, mobile, nearly instantaneous communications, etc.). To meet these objectives, video provides optimal user experience (for both agents and the public). It also guarantees a consistent level of information and compliance in terms of digital confidence.
4 reasons to incorporate video in the digital transformation of public service
Improving the public’s experience
From the government to local authorities, the public sector is undergoing a digital transformation. This digitisation has led to the introduction of practical services that will save time and facilitate every day administrative procedures for citizens. Many automated services have been introduced, making online administrative procedures available 24/7. These e-services are designed to allow users to take care of their administrative procedures on their own. The digitisation of these services must be supported by digital communication to help simplify the user experience. As a digital communication method, video allows you to meet the user’s need for assistance: Video FAQ, quick start guide, agent interviews, step-by-step videos to explain new procedures, etc. Video is the best way to explain how to use a new service.
Improving the visibility and understanding of administrations
Internally and externally, both users and agents must work with several different departments to successfully complete their procedures. The org chart of each department has become increasingly complicated with the overlap of certain tasks and the introduction of new services. Digital communication is more important than ever to: - Improve the understanding of the department: defining the tasks and scope of action of an entity, a department or an administration; - Improve the visibility of services: there is always a gap between the perceived value and the real value of a service. Video communication allows you to highlight your efforts to simplify your services and their added value. - Optimising the impact of your messages: whether it’s for a conference, event or project presentation, video helps your message leave a lasting impression in people’s minds and is an essential part of the event communication that supports your project.
Transforming agent training
Changes to public services require support for agents and civil servants in training them in new organisations and procedures. To make the digital approach easier and to limit resistance to change, it is essential to find solutions that help public administrations to adopt these changes. Video is one of the foremost means of ensuring a successful digital transition. There are several benefits: - Training agents in procedures, organisations, processes, solutions, and situations: mentoring, micro-learning, tutorials, etc. - Encouraging skills development - Encouraging mobility
Attracting new talent and optimising hiring campaigns
Recruitment is one of the main challenges for public administrations. It is possible to increase the reach of your message tenfold by using video as part of a recruitment campaign and leveraging the various communication channels that are available today (email, websites, social media, etc.). Video especially allows you to emphasise the positions you are recruiting for and will encourage candidates to become familiar with the administration and its services. Finally, there’s no better way to reach the younger generation, as studies have shown that in France, those aged 25-44 spend an average of 48 minutes per day watching videos.
E-book: Team video interviews
Recruit, engage and retain employees more effectively
- Trends: The role of video in the employer brand
- Strategy: Why video interview is the best recruitment tool?
- Inspiration: Employee video interview, what formats to imitate?
- Your turn: How to ensure a successful video interview?
E-book: Internal communications
Create and spread information accross teams with video
- Strategy: The new challenges of internal communications
- Inspiration: 5 essential corporate communications tools
- Operational aspects: When to include video
Increase the impact of your training with videos
- The 3 steps of video training
- Video improves engagement and recall
- Analyse the KPIs of your video training
- The video formats that are most often used for training
- The new trends in video training
Make your own video infographics starting from scratch
- Determine the purpose and the audience of your infographics
- Write the script
- Collect all the data you will need
- Create a first image version of your infographics
- Start using the web video editor to make infographic videos
More than 300 clients, more than 500 000 projects, 0 production skills
“ This tool was popular among the departments because it was easy to use, enabling everyone to produce professional quality videos independently without having prior video editing skills and we liked that.
Alexandre Guerfal, Deputy Head of department DECADE IGPDE
Let’s take 30 minutes whenever you would like to
- Complete demo
- Examples of customer video creations
- Offers and prices
Book a time slot in one click
Explore more resources...