Manufacturing 4.0: video for digitalisation of all your business areas
The manufacturing industry is digitising itself. Technological innovations revolutionise production lines, warehouses and tools a little more every year. Beyond operational, manufacturing video also comes to create new uses in communications, recruitment, training and even business opportunities.
4 reasons to embed video in your industry sector strategy
Bridging an image deficit with video storytelling
Many manufacturing businesses in the UK are national or even global flagships, but few know how to tell people about their business. Automated video platforms make it possible to join forces with industrialists with storytelling. There is nothing better than a presentation of your group, activities, expertise or achievements to effectively leave your mark in communications.
Communicate and train on business processes and standards
New processes, new materials, new machines. A video tutorial or explanatory video can simplify the message. Making professional videos with Pitchy’s manufacturing process videos tool helps employees in adopting new technologies or changing work methods. Videos are simple, accessible and the message delivered succinctly.
A different way to recruit within employment sectors
Every year, unions and employers associations, like the UIMM, talk of a shortage of talent in the manufacturing industry. The explanations are well known: our young engineers prefer to work at Google rather than in the manufacturing industry. New engineers don’t understand the background behind the manufacturing industry. Manufacturing video presentations post of the interview of an employee allows to instil a more realistic and warm atmosphere of the manufacturing industry. Similarly, posting an ad in video format can reach a wider audience both in terms of the number of consultations and in the number of applications.
A different way to respond to tenders
In the value chain of your sector's activity, you are without a doubt an essential link but are you a visible link? Responding to a video call for tenders can highlight your value proposition. Video allows you to structure your bid clearly in relation to the tender you are responding to. Each sequence of your video is a commercial argument or a criterion of the tender. In other words, communicating on video allows you to win new business opportunities compared to other means.
Make your own video infographics starting from scratch
- Determine the purpose and the audience of your infographics
- Write the script
- Collect all the data you will need
- Create a first image version of your infographics
- Start using the web video editor to make infographic videos
More than 300 clients, more than 500 000 projects, 0 production skills
“ Pitchy created us in a time record of 48h, a video that has permitted to launch the first Académie module, and it was a success.
Martine Labadie, Training and skills manager
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