Videos that place customers at the heart of your strategy
Currently, the digitalisation of banks and insurance requires to re-invent transactional relationships to increase the rate of engagement with policyholders and customers. The sector is a breeding ground for innovation and customers wish to find personalised courses. Pitchy is helping major groups in the financial world accelerate their digital transition by allowing them to streamline and modernise their communications.
4 reasons to embed videos in a financial Sector strategy
Help customers understand
As a customer, it's not always easy to fully understand all the ins and outs of a new insurance contract or a bank offer. These require commitment and often, a time for reflection. Video tutorials will simplify this and at times, make technical jargon more accessible as they can be viewed again as many times as desired. They will help customers to make their choices.
Launch new products
It is not uncommon, when watching television, to see an advertisement for a new insurance or bank product. And there is a good reason for this; these sectors are very competitive and require new frequent offers to attract or retain the largest number of customers. On the web, the presentation video of products and services will allow to regularly highlight such products and will have a significant impact.
Train in-house teams
Whether as teasers, tutorials or for retrospective training, videos are the perfect tool to train in-house teams and especially when they are dispersed by networks and entities as often is the case in the financial sector with the agency system.
Present figures on results and performance follow-ups
One sector, in particular handles many figures and requires the production and presentation of analyses; this is the financial sector. Video infographics will help bring figures to life, contextualise them and facilitate their understanding. It is also a dynamic and modern way of highlighting to the audience figures such as general meetings of shareholders which are important and confidential in a context of presentation to a large audience such as general meetings of shareholders.
E-book: Corporate communications
Use video to communicate more effectively with your stakeholders
Add video to your learning startegy
E-book: Change management
Improve training effectiveness with videos and tutorials
E-book: Social video
Create and engage a community around your brandhttps://info.pitchy.fr/en-gb/social_video_whitepaper_download
E-book: Product presentation
Improve brand awareness, engagement and sales with video
Mazars Case study
Jaimie Mayet - Head of digital/innovation marketing & Célia Lenormand - Employer brand / Internal Com Manager
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Examples of achievements
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