Videos that place customers at the heart of your strategy
Currently, the digitalisation of banks and insurance requires to re-invent transactional relationships to increase the rate of engagement with policyholders and customers. The sector is a breeding ground for innovation and customers wish to find personalised courses. Pitchy is helping major groups in the financial world accelerate their digital transition by allowing them to streamline and modernise their communications.
4 reasons to embed videos in a financial sector strategy
Help customers understand
As a customer, it's not always easy to fully understand all the ins and outs of a new insurance contract or a bank offer. These require commitment and often, a time for reflection. Corporate finance video tutorials will simplify this and at times, make technical jargon more accessible as they can be viewed again as many times as desired. They will help customers to make their choices.
Launch new products
It is not uncommon, when watching television, to see an advertisement for a new insurance or bank product. There is a good reason for this; these sectors are very competitive and require new frequent offers to attract or retain the largest number of customers. On the web, the presentation video of products and services will allow to regularly highlight such products and will have a significant impact.
Train in-house teams
Whether as teasers, tutorials or for retrospective training, videos are the perfect tool to train in-house teams and especially when they are dispersed by networks and entities as often is the case in the financial sector with the agency system. Easily make finance training videos for your in-house teams with Pitchy.
Present figures on results and performance follow-ups
One sector, in particular handles many figures and requires the production and presentation of analyses; this is the financial sector. Video infographics will help bring figures to life, contextualise them and facilitate their understanding. It is also a dynamic and modern way of highlighting to the audience figures such as general meetings of shareholders which are important and confidential in a context of presentation to a large audience.
Make your own video infographics starting from scratch
- Determine the purpose and the audience of your infographics
- Write the script
- Collect all the data you will need
- Create a first image version of your infographics
- Start using the web video editor to make infographic videos
More than 300 clients, more than 500 000 projects, 0 production skills
“ What we really liked about Pitchy was the concept [...] that allows us to be free, autonomous, to be able to make the amount of video we wanted, at a completely controlled cost.
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas
“ We have chosen Pitchy for the formidable efficiency of the solution that allows the communication manager to produce a video in one day, whereas an agency would take fifteen days, even three weeks.
Jérôme Delisle, Head of Operational Marketing at MMA
“ What we retain from Pitchy is the simplicity, the possibility to create a professional work like in a studio without having the necessary skills [...] and the guanrantee of having expert advice on video.
Sébastien Boutet, Career Advisor - HR Department at MAIF
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