Highlight your expertise and recommendations
Study, auditing and consulting firms are increasingly challenged by their customers on issues of digital transformation. To meet this demand, they must themselves have begun their transformation and integrated new digital tools such as video: to present their content, formulate their recommendations, respond to calls for tenders or to recruit and train their collaborators.
4 reasons to embed video in an audit / recommendations strategy
Present your value during tenders
How to show your value to a prestigious customer? Video is the best of means: it is the media that communicates your message as quickly as possible, in an impactful way and allows you to say a lot about yourself without using many words. Are you innovative and dynamic? Your video will be. Do you master a particular expertise? Your video will tell and will be shared easily.
Support the release of a study
Studies allow you to monitor the market or a trend and to assert your expertise on topics which are important to your customers. But the performance of a study is not enough; it is necessary to make it stand out. When creating a video teaser you need to make sure that everyone knows that this study exists, and therefore to reap more readers.
Make recommendations to customers
All companies are formal; customer recommendations in 50 slides presentations are ancient history, Today, when each of them is thinking about its digital transformation, the shoemaker must be the best shod. Import your content into a pre-made video templates and play it in meetings with customers. Before you even speak, you have presented your key points and proved your lead.
Attract and train employees
To attract the best talent, not only must you be where they are, but you must know how to talk to them. The video makes it easy to tell them who you are and to showcase you in the best light. Later, it will be used to train employees, by means of teasers, tutorials, e-learning modules or training retrospectives.
Accenture Research case study
Philippe Roussière - Accenture Research Innovation Services
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