Commercial video: an innovative advertising medium
Why bet on corporate commercial video?
Salespeople are required to travel regularly on the spot: meeting with the client, trade shows, conferences, and many other events. The competition, generally present at the same meetings, is often difficult to control. The video, projected on the stand screen, can be used as a communication medium in trade fairs and other meetings. It is a real asset to stand out from the competition.
Promotional video: an advantage over competitors in trade fairs
Visitors of trade shows are usually overwhelmed with information, monopolised by salespeople who lure them to their booth, and are very often constrained in their visit path.
What if we switched roles? The salesperson is no longer there to block the visitor's path, but it is the latter who approaches the stand, by their own will. How to make this behavious change? Corporate promotional video is the communication medium to adopt to attract the prospect. Broadcast it on a screen, it is automatically played and shows an attractive message.
In 2020, 97% of trade professionals declare that video helps customers or prospects have a better understanding of their products and services. Video is an innovative advertising medium, which is increasingly adopted in commercial services.
A better understanding of the offer thanks to promotional video
An expert is doing a conference and makes a commercial presentation of their offer to a large audience. They want to capture their audience's attention for several minutes. For your information, a person has an average concentration span of ten seconds.
As a result, corporate promotional video is the communication tool to bet on. With its attractive, playful, and quick side, the video medium makes it possible to capture the attention of the audience over a longer duration than average. There is still some left after the commercial speech, which must also be interesting and dynamic!
Pitchy is a video editing tool that can allow companies to develop commercial videos to broadcast on screens, without necessarily having audio-visual skills. Pitchy's intuitive platform allows any type of profile to quickly get started with the platform. Pitchy video experts support their clients throughout their video creation process and are available to answer any questions. Easily request a demo to get started and create new attractive and original projects. Your videos can be used in a wide range of situations and video is an innovative advertising tool that will lead you to success.
- ROI: 7 key benefits of video product presentations
- Strategy: When to use a product presentation video?
- Trends: Prerequisites and successful formats to present your product
- Decoding: The challenges of corporate communications
- Trends: Corporate communications formats and themes
- Strategy: 5 ways to use video to reinvent your corporate communications
- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
