Video Email: enhance your Emailing campaigns
Why you should use video in your commercial prospection emails?
Every company needs to make sure their future clients know about their products. Video adds a fun aspect to the content in your email campaigns. It makes your commercial prospection more interactive and increases customer interest. It also makes your campaigns stand out from others and improves open and engagement rates, with response rates of up to 30%. That’s why we want to take some time to explain why video integrated emailing is important.
Email video: a new way to promote your products
Given the pervasiveness of digital technology, it’s clear you need to adapt your tools to use it effectively. 93% of sales and marketing departments already use video in their strategy and it’s not too late for you to get into it as well. There are several advantages to using video in an email:
- First, a video is more attractive than text. Your prospects are more likely to watch the whole video before they read an entire block of text. This means you’ll have their attention longer so you can share more information.
- Further, your prospects will get a better understanding of what you offer and will more easily remember your service or product.
- Finally, you need to consider the reach of an email video in comparison with a text email. If your prospect is a fan of your video, they can easily share it on social media. This will help your company reach people who may not have known you before.
A video mailing is an innovative way to share information and keep in touch with your customers. Plus, email videos have many other benefits.
Benefits of video in your company’s emailing strategy
Using video in your emails does a better job at highlighting your products and services. You should know that using the word “video” in the subject line of your email increases the open rate by 19% and the click rate by 65%. Plus, with video mailings, you can give your company a unique style that will make you stand out to your prospect. You’ll be easily identifiable because of your originality. If your video is really atypical, it may even reach people who don’t know your company. Using the Pitchy platform, you can make and customise your videos yourself, without needing any production skills. With Pitchy’s many themes and formats, your imagination will be the only limit. An email video is an emailing strategy that’s ultra-popular and you can use Pitchy to create videos for your upcoming email campaigns. So get in touch today to get started.
- You spend too much time creating videos
- You are now aware that video communication is key but you are missing the skills
- You are wondering whether to produce video content in-house or outsource it
- You are looking for the ideal solution for your current and future video needs
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- Examples of customer video creations
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