Recruitment Video : finding the best candidates
Job advert videos bring your job openings to life
The engaging qualities of video make it a good way to grab the attention of candidates and get more visibility for your job adverts. During recruitment campaigns, the more visible your adverts are, the more likely it is that you’ll find the ideal candidate to fill your opening. It’s also a good way to make adverts more authentic and personable. The visuals will communicate more than the words of an advert on paper ever could. With video, you have the opportunity to showcase the company along with other employees, which will help the candidate really see themselves in the role being offered.
Help candidates remember info better using video for job adverts
Video is the best format to use since it’s much more engaging than text is alone. When it comes to recalling the information given, video allows 95% of the message to be retained in contrast to just 10% for information conveyed in the form of text. The trick to creating an effective job advert is to find the right balance between giving as much information as possible and encouraging the candidate to apply. That’s why video is the ideal format to provide important and essential information about what a role at your company will entail. It’s dynamic, so you can streamline the content in a way that grabs the candidate’s attention.
Job advert videos boost your employer brand
When communicating on behalf of the company, it’s important to follow certain visual and editorial conventions. This means companies need to pay special attention to their communications. In terms of visuals, video is easy to adapt to your charter’s colours, fonts and shapes. For example, you can use motion design to play with animations to make the recruitment video easily identifiable with your company.
To develop your employer brand, you want to make sure that you show the company’s values and work environment in your recruitment video. This way, you can stand out when the advert is shared on platforms or sites where many other job adverts are available. Moreover, you need to attract the candidate and help them see themselves in the company’s everyday environment.
That’s why it’s important to ensure you incorporate these elements. In a time when digital technology is constantly evolving, job advert videos are becoming more popular because they have many advantages that other formats can’t match. You don’t even need as much time or knowledge as you might think: using tools like Pitchy, you can create professional-quality videos yourself.
- Trends: The role of video in the employer brand
- Strategy: Why video interview is the best recruitment tool?
- Inspiration: Employee video interview, what formats to imitate?
- Your turn: How to ensure a successful video interview?
- Strategy: The new challenges of internal communications
- Inspiration: 5 essential corporate communications tools
- Operational aspects: When to include video
- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
