Employer Brand Videos: elevate your brand
Why have an employer brand video?
Employer brand communications are an essential component of HR marketing, whatever your business is. It aims to heal a company's image, making it attractive for purposes of recruiting the best talent. So it presents many benefits for you and your potential consumers.This type of communication becomes essential to enhance its digital visibility. Today the video is the best solution to address this need. Videos bring dynamism and clarity when you want to convey a specific message and showcase your brand identity. Here are some tips from Pitchy, to help you get famous, get as many views as possible (on google, tiktok, facebook and instagram), create value and new networks with influencers that will talk about your personal brand, and collect some data to leaern more about your target. Do not wait any longer...action!
Tell your story in your best brand videos
It is the same rule for many brands that want to raise awareness among a large audience and get more and more users, thanks to content of quality. Who are your founders? How did they get the idea to create your brand, service or concept? What was the need for it? What are your values?
With a quality video format and an aggressive social media strategy, you can get people talking about your personal brand, your business, creating interaction and a sense of identification with your brand and what you stand for. And the most important goal: create emotion through incredible examples of inspiring content for marketers.
With these brand videos, you will find your tone, your identity as marketer
Once you have found your graphic charter, your slogans, your colour code, your style of music, hd quality, logo, techniques, imagery, visuals, insights, text and subtitles (so your video can be watched without the sound)... you can decline your video marketing and reproduce for your next contents. For example, if we think about a brand such as starbucks, logo and green are everywhere in any video marketing. All these marketing efforts will be rewarded.
- Trends: The role of video in the employer brand
- Strategy: Why video interview is the best recruitment tool?
- Inspiration: Employee video interview, what formats to imitate?
- Your turn: How to ensure a successful video interview?
- Strategy: The new challenges of internal communications
- Inspiration: 5 essential corporate communications tools
- Operational aspects: When to include video
- Determine the purpose and the audience of your infographics
- Write the script
- Collect all the data you will need
- Create a first image version of your infographics
- Start using the web video editor to make infographic videos
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
