Customer Review Videos: share your customer's experience
Why should you use video to highlight your customer reviews? Video is by far the most powerful medium on the internet, representing 85% of web traffic in 2020. Video is especially geared towards mobile use and keeps visitors on a website longer than images or simple text. That makes it the recommended medium for promoting your customer reviews.
Why customer reviews are important
These days, most internet users look at customer reviews before they make a purchase. Consumers are very receptive to word-of-mouth.
Online, this usually takes the form of reviews that users leave on a product that they’ve used. Customers can easily become influencers and the review format puts website visitors at ease: they instantly know that this isn’t an advertising strategy but a real, verified review. This means brands have every reason to take advantage of this new communication method to highlight reviews. However, there still aren’t many companies that make review videos.
Using video for customer reviews
The numbers speak for themselves: people remember 95% of a message shared via video compared to 10% for text. Entrepreneurs readily agree that customer review videos are a powerful lever for their turnover. Growing traffic to your site ultimately increases sales.
Many internet users go to YouTube for information about a product. Creating a channel for sharing customer review videos will increase brand awareness. In addition, you can also use social networks like Facebook and Twitter to share your content. Another option is to expand the reach of your video using targeted ads.
88%
of consumers consider the reviews before purchasing.
Pitchy’s solutions
Although used infrequently in corporate marketing strategies, video reviews will help you stand out from the competition and augment your website or blog audience. That’s why you need to offer authentic content.
Editing a customer review video is a professional task that the Pitchy platform puts within your reach. Pitchy gives you the ability to make your own video. We offer many tools (subtitling, voiceover, music, etc.) that enable you to create an attractive and professional-quality video.
You’ll find video tutorials to guide you while you’re creating your content, a free e-book to help you learn about video, and a comprehensive blog that will have answers to all the questions you might be asking yourself. The video review system will help you highlight your content. Pitchy is a simple solution that will walk you through your first steps in the world of corporate video and make the most out of your customer reviews.
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- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
