Customer relations videos: innovative client support
Why should you use video in customer relations?
97% of consumers say that customer service quality is a decisive factor when choosing a brand. More vital than ever for a company’s profitability, customer relations must be able to make use of new tools and methods currently available to satisfy increasingly stringent customer expectations. Tired of too many solicitations and a lack of customisation, they’re looking for brands that offer a tailored relationship and content that’s useful to them. More than 95% of consumers say that videos help them make a decision. Video is a medium that’s considered more authentic and therefore more personalised than text content. This makes it a powerful lever that can reinvigorate customer relations. The close connection video offers are very important. When welcoming a new customer, whether it’s answering a question or simply maintaining the customer relationship, there’s no question that video will help you meet your objectives. With Pitchy, an online video editing software, companies can strengthen their customer relations strategy with video.
Customer onboarding
Customer onboarding is the phase when a customer is discovering a product or service. They often expect guidance in using their item so they can get the most out of their new purchase. The brand needs to provide help, advice and tutorials to reduce the number of people who contact customer service. This is where video comes into sense.
FAQ video
In an FAQ video, a company answers to the questions its customers or community ask most often. It can easily replace or complement a more traditional list of written FAQs. It’s a real asset that drives purchasing decisions, helps with lead nurturing and strengthens customer loyalty because the audience has a better user experience!
Customer reviews/Video reviews
Video is the format that receives the most attention. Video customer reviews follow the same trend thanks to User Generated Video (UGV), quality content generated by the customers themselves.
Greetings video
Thanking clients and teams via video is a way to implement storytelling and create a privileged relationship with them. It is an opportunity to put forward the causes you defend, to look back on the past year, and to communicate on the objectives to be reached. Video communication is similar to physical communication, and gives the impression that you are speaking directly to the target.
Customer acquisition/loyalty campaigns
To help acquire customers, we can use video to highlight how the product or service will help them. The message will be more memorable and lead to more interactions. Once the customer is acquired, the relationship will need to be nurtured with video messages putting a human face to the business and making the business feel closer.
There are many other uses for this medium, like sales videos, communication videos, and videotelling videos, also known as storytelling videos.
- ROI: 7 key benefits of video product presentations
- Strategy: When to use a product presentation video?
- Trends: Prerequisites and successful formats to present your product
- Determine the purpose and the audience of your infographics
- Write the script
- Collect all the data you will need
- Create a first image version of your infographics
- Start using the web video editor to make infographic videos
- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
Emmanuelle Leduc, Head of Project Contributions and Deployment at BNP Paribas 
Olivier Pottier, Head of Education at Orange 
Delphine Gloux, Project Manager & Designer / Innovation Lab at IT-CE - Complete demo
- Examples of customer video creations
- Offers and prices
