Web Video Editor: many possibilities for your business
By Marc Burger, Content Manager
Rather than going through an agency, you can choose a web video editor for your corporate video creation.
- For example, if you practice onboarding of new customers
- If you are launching a new product, or a new website
- If you are making a teaser for an event
- Interview your employees if you want candidates to apply
- An infographic for an internal review: always better than google docs
- If you want to train your employees internally
Today, video creation has become almost unavoidable for companies. Video is the most consulted medium on social networks, and during the periods of confinement due to the health crisis, video was sometimes the only way to keep in touch with one’s community, despite the distance.
Most of the time, companies call on filming agencies for this type of service, with a brief, back and forth, and sometimes misunderstandings.
But today, thanks to a web video editor, your internal teams can take the house on your video creation, and become completely autonomous on the subject.
You can’t imagine the many possibilities that are open to you thanks to this type of software, thanks to a wide selection of transitions, powerful features, voice-overs, templates and more tools on this simple interface !
For example, if you practice onboarding of new customers
This is an increasingly common practice. If you are selling a service or an application, you may face many questions from your new customers if you leave them to their own devices. But if you put a lot of emphasis on training, taking them step by step, not only do they feel helped, but you also relieve your service department, because your new customers will already have many answers to their questions, thanks to the training. So go for client onboarding!
If you are launching a new product, or a new website
For example, for your new website, you will not only have to inform your target audience about the new product, but also guide them through the navigation and user experience (UX).
With the video editing software, you can incorporate your templates, text, audio effects, transitions and other clips, so that the sequences flow perfectly. You can even add any effects you want.
Also think about the distribution channels: for example, if your video is going to be published on social media as snack content, it’s best to keep it short, without too much text, or even with subtitles, so that it can be viewed without the sound.
If you are making a teaser for an event
What better way to get people to sign up than with a teaser video. Don’t forget to include the essential information (date, place, time, companies attending, program, stand number). For a teaser, you should give great importance to the outro, the last part that will close your video. This is where the call-to-action will be.
Interview your employees if you want candidates to apply
The first thing future candidates will see is the job advertisement with the job description. But that is not enough: this information must be complemented by human contact. People want to know who they are likely to work with, what the values of the company they want to join are. This is important for your future recruits.
What better way to make people want to work than by interviewing your employees directly on video? Thanks to the online editor, you can edit interviews quite simply, by adding features that you will find directly on the platform.
An infographic for an internal review: always better than google docs
Rather than imposing large tables full of figures, you can use a video infographic to summarise all this information in the form of an animation.
If you want to train your employees internally
For a very long time, when companies wanted to train their employees, they had trainers come to their premises, which had two major drawbacks:
– firstly, it was often quite expensive,
– secondly, it interrupted the employees’ schedule.
With tutorial videos, your teams produce the training content themselves, you manage everything internally, and what’s more, your employees can follow the training whenever they want.
But there are many other formats! Thanks to our platform, you can integrate your footage, graphic charter (such as your logo) and your own animation style. Request a demo of editor Pitchy!
Discover our filters, images, features, and assets for your future video ads. You can also download our mobile app.
- Determine the purpose and the audience of your infographics
- Write the script
- Collect all the data you will need
- Create a first image version of your infographics
- Start using the web video editor to make infographic videos
- Complete demo
- Examples of customer video creations
- Offers and prices