Marketing video: Promote your sales
By Marc Burger, Content Manager
The summer sales are almost here: use marketing video to promote them to your audience.
With the gradual reopening of the shops, one of the highlights of the commercial life is coming up: the sales! We’re writing this article for the summer sales, but of course our tips can help you all year round. And you don’t need to be a professional editor to do this: even as a beginner, you can do it 😉
Promoting your sales through marketing video can take many forms in terms of creation: a teaser on social networks, a product presentation video in your newsletter aimed at prospects, or a customer testimonial.
If, in addition to announcing your next sale, you are launching a new collection, don’t hesitate to read our article on this subject on our site. Here are some tips from Pitchy.
Why has marketing video become a must for marketers to increase conversion rates?
For the simple reason that our brains are receiving more and more messages every day: you need to stand out if you want people to be interested in your particular sale or brand.
Just remember these figures and statistics:
- 55% consume more video than any other type of content on their smartphone,
- 95% of a video message is retained by the user, compared to only 10% of a text message,
- The attention of Internet users on video ads is increasingly solicited: today, it is necessary to attract their attention in less than 3 seconds (that’s fast!),
- And in 2022, 82% of traffic will be video, good news for digital marketing.
Explanatory video is still the best marketing content to use, easy to make if you have simple applications or software (more relevant than static photos): the message must be clear, accurate and precise, even if it means being forceful sometimes.
Who is it for?
If it’s about clothes, who are your clothes for? Children? A young audience? Students? Young parents? Senior executives?
By correctly determining your target audience, you can then select the communication channels to use.
Teenagers are very fond of Snapchat and Tik Tok, which they use a lot with each other to share content (mainly video) instantly,
The 20-35 year olds are more present on Instagram (with stories), a network on which they follow the many influencers, particularly in fashion, who have several hundred thousand followers. We can’t count the number of brands that fight to get some of these ambassadors to wear their latest skirt or use their cosmetics. This target is quite heterogeneous: for the youngest, they are often students with limited budgets. On the other hand, for the over-thirties, this is a target group that may be looking for clothes for themselves, or for their children (as they include young parents).
If you are targeting the 40+ generation, you should know that they spend less time on social networks, which doesn’t mean that they don’t use them, quite the contrary 😉
This generation regularly uses Facebook, but also Instagram, although less so. Another important point is that they consult their emails more: this means that they are more likely to read your newsletter, if you decide to include your sale announcement video in it.
What if you prepared an editorial plan before creating the marketing video?
The goal is to anticipate the arrival of the sales. For example, make an editorial plan that starts about a month before D-day.
In this editorial planning, you should include ALL the communication channels you wish to use:
- the social networks selected according to your audience,
- the newsletter for your prospect base,
- your blog posts, in which you can also include your videos.
What to include in this video creation of a sale announcement?
Basic practical information
If you want people to come to you, they need to know where to go. First, do they all know you?
Start by introducing yourself, stating who you are:
- What is the name of your shop?
- What is your address?
- What are your opening hours?
- What kind of clothes do you sell?
- Is environmental impact important to you?
- What makes you different from your competitors? What advantages are unique to you?
- Other keywords?
Advice from Pitchy: of course, play up the urgency, temporary nature of your business: first come, first served!
To do this, you can use a fairly simple introduction video, as is the case with this model, created with the Pitchy platform:
Showcase the products involved
Once people know who you are, they want to know what products are on sale:
- What brands?
- What materials?
- What discount?
This way, even before they come to your shop, they will already know exactly what they want to buy.
To showcase the merchandise, you can use this product video template, for example:
Get your customers to testify
Your prospects are also interested in learning more about the buying experience. They don’t just want to buy a product on sale, they also want to be advised on size, material, shopping support and of course the welcome that is always important. The hectic atmosphere that surrounds the sales period, and pushes us to run in all directions, should not make your employees forget to listen and help to make the best choice.
At Pitchy, we offer fairly simple templates for this type of video, as here, with Air Liquide:
You want to edit your own videos to announce your sales? Ask for a demo of the Pitchy editor and discover our different tools to create videos without being professional creators 😉
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