Video Editing Website To Boost Employee Advocacy
By Marc Burger, Content Manager
With a video editing website, you encourage a sense of identification and involvement among your employees.
According to the French website definition-marketing, employee advocacy is the mechanism by which a company or a brand mobilises its employees to become ambassadors not only in their professional life, but also sometimes in their everyday life, particularly on social networks. The concept is very simple: your employees become your ambassadors!
And thanks to a video editing website, your teams will be the directors and actors of your corporate videos, without the need to use a filming agency.
But before using video editing website: why do you need to support employee advocacy?
Today, consumers go to the brands they identify with, in particular thanks to the values put forward and defended by these same brands. We no longer go to a brand so much to buy its product, but above all because we adhere to its philosophy.
The case study known to all is of course Apple, with its famous “Think different”: by equipping oneself with Apple tools, one adheres to this disruptive vision, this desire to break the codes, to change the world.
But how do you get consumers to identify with your values? That’s where your employees come in: for your audience to believe, you must first believe internally. Your teams will therefore be your best ambassadors. On their social networks, they can communicate on :
– what motivated them to apply for a job with you,
– what made them want to stay,
– your values to which they subscribe,
– and why they know you mean what you say when you say you stand for something.
Commitment: a collaborator who participates in one of your videos, or who makes one of them, is proof of their commitment to your company.
Authenticity: content created by your employees, the so-called employee generated content, works when it is natural. More and more companies, such as Microsoft, are co-funding their teams to make videos themselves.
Pride of belonging: your employees will be proud to represent you: firstly because you trust them, but also because they will be able to talk about their job at the same time.
The concept of employee advocacy must be a win-win situation, everyone should benefit from it:
- Companies: digital visibility, employer brand, legitimacy;
- But, also the employees: highlighting skills, speaking out, individual business performance.
How to use a video editing website to boost employee advocacy?
Continue to inspire
Employees need to be motivated to enthusiastically tell their stories. Invite each employee to submit topics they are passionate about.
When talking to them about this video editing website, your teams should be aware of the opportunities available to them: interview to present a job, CSR communication, personal rushes… Any opportunity is good for employee advocacy!
We’ve said it before: stay authentic while using video editing website
Very often, Google is cited as an example, especially for its corporate culture. But the example below can be compared with the Microsoft video we shared above.
In the Google video, we can see that employee advocacy is pushed to the limit, to the point of becoming a parody: employees wearing Google caps and t-shirts, slow-motion shots that make the video not very credible, the whole thing is too branded… There is clearly a lack of credibility in this overly perfect employee advocacy, which lacks authenticity, unlike the Microsoft video, where people are filming from home, with their own equipment. That’s what we need to work towards.
Train your teams in video editing website
Today, there is video editing software for businesses, aimed at non-professionals. So you don’t need to be a filming professional to get the hang of it quickly and become self-sufficient.
By training your teams on video editing software :
- They gain skills, and if they are people who have been there for several years, they will learn something radically different, compared to their usual tasks,
- And they see that you trust them to create your content and represent you in it, embodying your values.
What about you? Did you know that you could use a software, a simple interface, where you can import your video project,your audio files, your photos, add text, watermark, timeline, transitions, audio effects, and other features to boost your creativity? Pitchy, easy-to-use online video editor, makes video editing easy for professionals. On Pitchy, you will find a wide selection of transitions, to make corporate video clips, perfect videos for youtube, such as tutorials, interviews, or even teasers. You will find many features, such as adjustable clip duration, resolution, and a media library. You will find more tools on our device, and we will be more than happy to have your feedback. In addition to that, our CSM team will help you to make the best of Pitchy, and support creation of clips for various occasions, with many features.This tool can be used by more than one user.
- Complete demo
- Examples of customer video creations
- Offers and prices