Tutorial video: why using it for internal training?
By Marc Burger, Content Manager
Nowadays, video tutorials have become a must for training your employees internally. And here is why.
Whether it is to gain skills or to learn how to use a software on a daily basis, your teams need to be trained during the onboarding process. This training can be a burden for companies, which must devote significant human resources to it.
Fortunately, video tutorials are becoming the favourite format for many companies. If your employees work from home, if your company has offices in several cities or countries, they can always learn through video.
This format has many advantages for you and your employees. Here is an overview.
Video tutorials help you reduce costs
Traditionally, training your employees internally consisted of bringing in an external speaker to talk about a subject. In the current context, this costly solution, proves to be difficult or even impossible.
Making video tutorials a training tool means allowing your employees to learn from home.
This is an opportunity to use your internal Drive: it should become a content library, ordered according to subjects/products. Each training video tutorial should have a specific goal and script for the targeted audience. For example: how to use a software? How to create a corporate video with the online editing tool? How to use the CRM tool?
Organising your Drive is a way to make life easier for the different departments: each department has its own tutorial video, according to its specific needs (e.g.: HR payment software, emailing software for marketing, etc.).
Thanks to this content library, you can considerably reduce certain costs, such as the travel costs of external trainers.
You will also be able to make quick updates to refresh information if needed.
Video tutorials make onboarding easier for viewers, and give them the basics, like a tuto on youtube
For a long time, new employees had to wait for external trainers to come to learn skills on a given topic.
On your internal Drive, store all of your tutorial videos so they can be viewed at any time. This way, you won’t have to bring in an outside person every six months to train new hires; they can always watch your videos.
This practice should be an integral part of your onboarding process, so that new employees quickly become familiar with your tools, your values and your product or service.
Thanks to the tutorial video, you’re saving time.
Video promotes memorization and autonomy
Here are some figures:
- 59% of executives prefer to watch a video rather than read a text,
- 96% of companies say that video improves the quality and speed of their employees’ training.
And according to a study by the Research Institute of America, 60% of people retain more easily what they see and hear at the same time.
The advantage of a video, compared to a traditional training, is that you can consult it as many times as you want. Rather than having to pick up the most important information on the fly, you can watch a tutorial video several times and go step by step. Everyone can learn at their own pace, and in complete autonomy.
A wide range of different uses and major features
You can use tutorial videos in different cases. Below, we have listed some examples:
Elearning and education video
Tutorial for distance training
IT software animation
Want to make a training video for your teams? Request a demo of the Pitchy solution
- Set the objectives
- Think about your messages
- Know your audience
- Anticipate the distribution
- Set a duration
- Speaking to the camera or voice-over
- Complete demo
- Examples of customer video creations
- Offers and prices