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How to Make a Good Outro for Your Video?

How to Make a Good Outro for Your Video?

Indeed, the outro video is a very important element to engage your viewers and potentially gain new customers through video marketing. If you want to gain more subscribers, a good outro video is what you need to invest in.

Every great YouTube video always has the same structure: an intro, the main content, and an outro. However, if many marketers have understood the importance of the first two elements, they tend to neglect the outro. And they are wrong.

Indeed, the outro video is a very important element to engage your viewers and potentially gain new customers through video marketing. If you want to gain more subscribers, a good outro video is what you need to invest in. Nevertheless, making a good outro can be challenging, especially for beginners and marketers that are not familiar with video content.

But there’s good news: it’s quite easy to do, provided you get the right outro maker to help you. This article will have all the tips you need to create a good outro for your corporate and promotional videos, thanks to an online video editor.

What is an outro?

An outro is the last part of your video after the main content is done. This part is the perfect opportunity for marketers to introduce a call-to-action. Therefore, an outro can be leveraged to tell your viewers what to do next.

For instance, let’s imagine that you create a new video for your YouTube channel. When you create a YouTube outro, you will leverage YouTube’s end screen capabilities with your outro maker. Thus, you enable your viewers to easily click through to a relevant and strategic destinations of your choice.

What are the types of content for an outro?

There are four classic types of content that you can use for your outro video:

  • Redirection to a playlist of your YouTube channel
  • Link to subscribe to your channel or your email list
  • Link to another YouTube channel or your other social media
  • Link to your corporate website

Whatever content you insert in your outro, be sure of the goal of your outro. That’s why you must be aware of your target audience and the main objective of your video.

Which elements should you include in your outro?

A good outro must include several elements that are described below.

Your brand identity

This includes the elements of your graphic charter that you included in your outro maker:

  • your logo,
  • your colors, themes, and templates
  • your corporate motto
  • your pictures
  • any other elements that you deem relevant (e.g., a mascot, music, other animations, or GIFs)

In theory, you have already inserted these elements in your intro. However, your viewers can scroll through your video on other social platforms such as Facebook or Instagram with their mobile phones. Therefore, they might not have the time to see the beginning of the video. Consequently, it’s very important that you reintegrate the elements of your graphic charter at the end of your video.

Redirections to your website or your other social media platforms

This is an extremely important goal of any video marketer. You must entice your viewers to join your community and to follow your updates. That’s why you must include a link to your website (ideally a clickable link) and to your other social media accounts.

Depending on your marketing goals, you will decide which social media platforms you want to use. For instance, if you target companies, you must focus on LinkedIn for your communications. However, if you target a B2C and/or a young audience, then TikTok and Instagram are the best choices.

A clear call-to-action

A crystal-clear call-to-action is very useful to get more subscribers. Depending on your marketing goals, you can either put a registration link to your newsletter, an event, a webinar. Thus, you’ll encourage your audience to follow your updates and receive your corporate communications regularly.

A hashtag to a campaign or a cause that is important to you

This element is important to unite people around your actions. If you organize an event for a specific cause dear to you, create a hashtag on your social media accounts and share it in your outro. Your audience will be informed of the event and be associated to the relevant posts the day it occurs.

A warm message to your viewers

To keep your subscribers, it’s very important to end your videos on a nice note because it always works. It also makes you to appear professional and caring about your audience. For an event, you can end with a sentence like “we look forward to meeting you” or “see you soon at our stand”.

Create the perfect outro video in 5 steps with an online video editor

Did you think that creating a good outro is difficult? Then, think twice! All you need is the right outro maker and the right tips to follow. Here are some key steps that will help you to create your ideal outro.

Step #1: Determine your marketing goals

Before creating your video, you must ask yourself the right questions about your marketing goals, such as:

  • What is the endgame of this video (e.g., increase the number of registrations for an event, attract more subscribers to your newsletter…)
  • Do you want to increase the traffic to your website through this video?
  • Do you want to attract more followers on your social media accounts?

Your answers to these questions will determine the realization of your outro.

Step #2: Choose the marketing elements you want to include in your outro

Once you have determined your goals, you will prioritize the elements to include in your outro sequence. Since you want to attract more people without boring them, we recommend you keep your videos short (ideally less than 1 minute 30).

Consequently, you must be efficient and straight to the point, whether you display your social network buttons, the registration link to your event, or the link to your website.

Step # 3: Use an video editing website and a template for your outro

At this stage, you create your video, including your outro. While you use your online video editor, make sure that it includes an outro maker. Choose a template that will bring dynamism and modernity to your graphic plan (themes, colors, graphics…).

Step # 4: Add the end screen elements with your outro maker

After choosing your template, it’s time you added the following elements in your end credits: your logo, relevant text, animations, brand images, music scene, and any other feature that you want. You can also include voiceover effects but remember to include subtitles. Then, the video will be understood without the sound. It’s essential to insert these elements in your outro to highlight your graphic identity, thus reminding your audience who you are.

Step # 5: Publish your video on YouTube and analyze its performance

Have you finished your video animation? Is your video validated? Then, it’s time to share it with the world! Thus, you’ll be able to analyze its performance with your target audience. It will also enable you to check if you’ve reached your marketing goals defined earlier at step 1.

If you have not reached them, the analytics will help you to detect the outro elements that need to be improved (e.g., more obvious CTAs, shorter video…).

Ready to create your first outro video with an awesome video creator? Contact us!

If you want to create a fantastic intro and good outros for your marketing videos, then Pitchy is the perfect YouTube outro maker. Thanks to this video maker, you will get several video templates, fonts, animations, image and music gallery and other features to help you make the best outro videos, without design skills. If you’re interested, feel free to ask for a demo to know how to use the software Pitchy for your video clips. In addition to that, we also have an app that you can use to edit your video rushes.

Sign up for a demo right now!

marc burger author
Marc Burger
Content Manager

A passionate Content Manager at Pitchy, Marc excels in designing and implementing captivating strategies, combining hard-hitting writing and in-depth analysis to bring you the best information!

Informations
Creation date 15/12/2022
mburger@pitchy.fr

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