Facebook video: 5 successful marketing contents
By Marc Burger, Content Manager
Do you work in marketing and are looking for inspiration for a Facebook video? We'll give you some good examples here.
Looking for inspiration for your Facebook video? Pitchy gives you some examples to follow 🙂
Today, any company that wants to launch an effective Facebook campaign must take into account video content. Why? Simply because videos can be viewed quickly on social networks, and can be listened to without sound, thanks to subtitles.
Think about the fact that this Facebook video will be seen by your community on the way to work in the morning, or on the way home at night. There is no time to talk for hours! You have to get straight to the point to appeal to your listener and to be understood.
#1 Uncle Ben’s and its “Around the world recipes” campaign
Uncle Ben’s is a brand that knows how to unite, and it proves it again here, in this ten-second video. Rice is a universal food, shared throughout the world. Consuming Uncle Ben’s rice is giving you the opportunity to have the world on your plate 😉
Why does it work? Take a branded color code true, a modern motion design with dynamic music behind it. Then, add a pinch of beautiful food photography, and your Facebook video is ready 🙂
#2 HP and its Elite Dragonfly computer: “lighter than air”
Here, HP’s goal is to demonstrate that its latest Elite Dragonfly business portable computer is the lightest ever made. Do do so, nothing better than a 6-second commercial, with a young girl flying away as the product in her hands is so light.
Why does it work? This Facebook video is so short that even if users want to scroll quickly, they will see the whole thing.
That’s genius: getting a clear message in such a short time. Of course, you will probably not be able to afford such special effects. But consider this speed of video on Facebook for your next corporate video.
#3 Customised kitchens with Cafe Appliance
The Cafe Appliance brand is launching a new line of customisable kitchens. So, they launched their campaign with this 15-second Facebook video.
Why does it work? First of all, the message: “It’s time appliances had personality. Yours.”.
The message appears within the first few seconds of the video. Social media scrollers will still manage to catch the catchphrase.
Plus, it’s a flattering one: it claims that it is the consumer who gives a soul to the product.
#4 Ultrasoft campaign, by Kleenex
In this video, we see two children about to go on stage. The little girl has made a dress entirely out of Kleenex, and the little boy, who has a stuffy nose, takes advantage of it and takes one to blow his nose.
Why does it work? What better way to be remembered on social networks than with humour? Here, in a matter of seconds, we laugh at the product’s reputation as a handkerchief that can be found anywhere and easily used.
#5 Customised Speakers, by Ultimate Ears
The Ultimate Ears brand has launched its range of speakers. As you can see in this video, they are aimed at a young audience and highlight the customisable side of the product.
Why does it work? First of all, the video is short and dynamic. So, it is effective with a generation used to immediacy.
The message is the following: our product adapts to your personality. Love and embrace who you are, our speakers will follow and support you. And everything can be watched without sound 🙂
Want to make your own Facebook video for your company? Ask for a demo of the Pitchy platform!
How to federate and engage around your brand in the long term?
- What video use will companies make of social networks in 2020?
- What video strategy on social networks?
- What rules should be respected to make social video?
- Which formats should be favored?
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