5 examples of effective event videos
By Marc Burger, Content Manager
If you work in the event industry and need to advertise in video, here are some examples to inspire you.
Events are back in business! With the current health situation gradually improving, many companies (and their marketing/communication teams) want to communicate on their upcoming events. This content can include :
- Internal corporate events,
The event video, if it is a teaser, must be a foretaste of your event. This production must reveal the tone, the atmosphere, and above all, what you promise to visitors. For example, meeting the biggest companies in the aeronautic industry, seeing the best artists of the moment in concert, etc. Event videos might also be recordings made after the event, as retrospectives.
Remember that your future participants are constantly seeing video content and other clips, whether it’s on social media or elsewhere. Yours must therefore stand out. The same goes for event videos made after the event. It is a good way to thank your audience and participants. Here are some original examples to inspire you.
#1 Delta festival in Marseille, 2020 edition
The Delta festival is one of the biggest festivals in Marseille. It usually takes place in September on the emblematic Prado beaches.
Why does it work? First of all, the humorous side. This audiovisual production begins with a book opening itself, like in a story meant for children. There’s Marseille on the map of France, before moving on to video sequences, accompanied by a frenzied music, reflecting the young and electric atmosphere of the festival. All of this is accompanied by video footage filmed by the audience, or by drone. Even if you don’t participate in the event, the teaser itself is already a visual and auditory experience!
Another key point: include French subtitles to keep the audience initiated, and the voice-over in English, to welcome an international audience, and to give a Hollywood movie trailer feel 😉
#2 Solidays, 2019 edition
Solidays is one of the most famous music festivals in France. Its aim is to raise money to finance research to find a cure against AIDS.
Why does it work? Here, the festival is all about emotion. There is almost no text, except the redirection to the website for registration.
The message is clear: if you close your eyes, you can already imagine yourself at the concert, in the middle of the frenzied crowd. Ah, the good times before Covid ;). This original creation can also be watched without sound, thanks to the impressive choreography.
#3 My first festival, 2020 edition
Produced by the association Enfances au cinéma, and initiated by the Paris City Council, Mon premier festival is aimed at children from the age of 2, to offer them a selection of youth programs. These can include recent animated films, or older cinema classics.
Why does it work? The aim is twofold if you are being watched by young children: to attract attention and to make them dream. From the start, the teaser shows an atypical visual, and gives the dates to the interested parents. Then, it goes on to mixed film and cartoon sequences, creating an exciting dynamic, all set to rhythmic music.
#4 Vivatech, 2021 edition
Known as “Europe’s high mass of innovation”, Vivatech no longer needs an introduction. It invites investors and digital entrepreneurs from all over the world to check the new discoveries, and future technological projects.
Why does it work? Here, the focus is on speed, and is known as “snack content“. Snack content:
- is easily consumable on social networks,
- adopts social network codes (ubiquitous emojis),
- is a video that can be viewed without sound,
- entices images of innovation,
- is a real questioning about the world of tomorrow,
- and finally, for those who are interested and have watched the video to the end, the practical information (dates and registration).
#5 Pitchy event retrospective
For retrospectives, in report mode, we might as well keep it as simple as possible. Here, Pitchy wanted to thank the guests who came to the Start-up Day 2020.
To do this, nothing simpler than linking a few video sequences, as well as key ideas in the form of scrolling words (very easy to do with the Twist template). The objective is to show:
- the human element, to insist on the fact that there were people there,
- to emphasise on the number of guests,
- the represented jobs,
- to talk about the day’s schedule,
- and, above all, to thank the participants 😉
You want to announce a future event using video, and make it yourself? Ask for a demo of the Pitchy software, to edit videos without being professionals 🙂
- Strategy: How to communicate about your event?
- Decoding: How to use video to increase the impact of your event?
- Expert Advice: The EBG think tank and its video strategy for its events
- Complete demo
- Examples of customer video creations
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