Pitchy's Top 5 Internal Business Communication Tools
By Nicolas Pagniez
Below is a list of 5 communication tools that will become essential.
1. Newsletters with rich content
Internal newsletters can be used to communicate information regularly (every week or every month, for example) to all or some of the staff. Two new trends are enhancing this content in 2019:
First of all, communicating through an employee, a customer or an investor. Communication is becoming more horizontal; communications departments are seeking information directly from the source and giving a voice to the experts.
Secondly, newsletters are expanding in use, including more and more rich content. Rich content refers to a type of content that incorporates advanced functions such as video, podcasts or calls-to-action so that the audience can interact with the content.
2. Video, an essential tool for successful digital communications in 2019
Regardless of the channel used, video is the essential tool for any company that wants to improve employee engagement and communication without distortion within its departments. Video allows you to convey emotions and has a big impact on recall rates. Because it’s fast and easy to absorb, effectively conveying corporate values and messages, video is one of the most relevant tools available to internal communications professionals.
3. The expansion of employee generated content (EGC) and professional influencers
Influencers have been around for a few years now. At the same time, employees produce more and more content. Some of them even become influencers thanks to the value of their business content. So each employee is a potential professional influencer.
To optimise corporate communication, it’s important to place each content creator in the best possible position to become an in-house influencer and, as a result, an authority on best business practices, a resource person for other departments, or a mentor who can share social learning videos. In any case, it’s important to give these corporate influencers access to ways to quickly produce and share content.
4. Web TV
Web TV is a website or part of the showcase website providing mostly video content that is secure, consistent with the corporate image and complementary to other internal communication media. Web TV can be a useful tool for marketing or internal communications. It can also serve the corporate image.
In marketing, Web TV is used to position a company’s products and services. Through this channel, visitors are able to view the possible uses of a product, as well as make comments, react and share.
Web TV used for internal communications helps to engage and draw attention to employees and break down communication silos. It’s also an excellent channel for sharing content that illustrates the corporate culture.
5. Display video
From the display of safety and health instructions to HR communication and incentives, display video is a form of internal communication that has been used since the invention of screens. The advantage of this kind of display is that it can be used to deliver messages while making the most of downtime in a company.
Display videos can be used to communicate goals and results near meeting and conference rooms and to display safety instructions in the production room, near the machines.
Display videos are also very useful during partner, customer or supplier visits. With this kind of video, you can maximise your chances of making a good first impression. So among other purposes, it can be used to present employee videos to visitors, for virtual tours and to show recent achievements or CSR initiatives.
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