10 Video Formats You Can Use with Online Video Editor
By Marc Burger, Content Manager
With an online video editor, you can make different video formats. Here are some examples in this article, for a great result.
Today, video is an integral part of a company’s communication strategy. It allows you to express yourself to your target audience, despite the distance, and also allows you to ensure that your messages are better remembered (90% of a video message is retained, compared to only 10% of a text message).
Video is also an opportunity to highlight your visual identity, your graphic charter, to differentiate yourself from the competition.
Instead of using an expensive and time-consuming filming agency to produce your corporate videos, you can now use an online video editor to produce a number of video formats.
Interviews made with online video editor
Fast and curious interview
This video interview format was launched by the French media company Konbini, to ask stars about their preferences, and to get to know them better.
The principle is simple: rather than asking open-ended questions, the questions are dilemmas (for example: are you more tea or coffee? Cats or dogs? Sea or mountains? App or website? Audio or visual? Text or images?…).
In a company, this interview format allows you to break the ice, to bring a human touch, a more fun image, and to learn a little more about your new recruits.
Of course, the respondent is not briefed beforehand, so he or she answers more spontaneously, as in this example, made with the Pitchy solution:
Customer testimonial, to drag future clients
Rather than talking about your expertise yourself, why not involve your customers? After all, they are perfectly legitimate and objective to do so.
And if they want to testify, it’s because they are really satisfied with your services. In their testimonial, they can explain what the problem was, what the need was, and how you responded effectively. And now, they use your solutions for their upcoming projects.
Moreover, if your customers are prestigious, known to the general public, this can only serve to increase your brand awareness and reassure prospects.
Does your company serve just causes? Please note that these CSR projects are an integral part of your brand identity and the values you stand for.
And you must involve your teams in these projects, by having them testify for example: they will feel recognised for their work, and will want to invest more.
For example, at Pitchy, we are aware that video editing, and video more generally on the web, consumes a lot of energy. That’s why, for each license signed, we have decided to plant trees! We tell you more in this video:
Tutorials made with online video editor
Welcome pack, onboarding
What is onboarding? It is a process that consists of welcoming your new customers or your new employees.
For new customers, onboarding consists of training them on your tools, your product or your application. This has several advantages:
– it shows your customers that you care about them,
– it relieves your customer service department, because the newly trained will have answers to many questions,
-And if your customers are large companies, one trained customer team can even train another.
For new recruits:
– you allow them to quickly get to grips with your tools: they will therefore be operational quickly,
– show you care about their training from the moment they arrive,
– they have the same knowledge as the others from the start,
– It’s an excellent way of integrating them and giving them confidence in themselves.
And with an online video editor, you can make easy video templates, with your logo and graphic style, to be recognised immediately, both internally and externally.
Again, this template can be used by your internal teams as well as your external users.
It allows you to quickly get to grips with your interface, in just a few clicks, and to find out about your new features if there are any.
Another video template, easy to create with an infographic video maker.
Animated infographics, with dynamic transitions made with online video editor
Annual review for professionals
In every company there is an annual report with figures. The problem is that most of the time, these figures are presented in tables. As a result, they are are difficult for your teams to remember. And the essential information is missing.
What if you used an online video editor to create an animated infographic, in the form of a timeline, to bring together the most important data and set the objectives for the coming year?
Performance tracking tool
In addition to annual monitoring, it is sometimes important to monitor quarterly sales.
How much have your sales increased over the last three months? What are the top 5 cities in which you are best established? What is the evolution compared to the previous year?
All this data can also be put into an infographic, thanks to an online video editor.
In-house training means ensuring that your teams’ skills increase each year, to help them grow professionally.
How many sessions or hours did you spend on training this year? What were the most popular training courses? Where can I register for future training sessions?
Summarise all this information via an online video editor, and distribute it internally to encourage training!
Teasers made with online video editor
For an event
The video teaser means informing as many people as possible, despite the distance. It means being able to use social networks to invite your community to meet you, for example at an event.
For a training course
Teasing also means telling your internal teams that you are offering them training, to help them gain skills.
You want to discover all the features of the easy video editing Pitchy for your different projects and video clips, videos online, video ads and other creative content?
Do not hesitate to ask for a demo! Our platform is one of the best tools for professionals to make perfect videos for Youtube, thanks to powerful features and essential editing features (adjustable clip duration, tutorials, filters, watermark, edit tools) for videos online, clips for various occasions, marketing videos and promo videos.
Our device will allow you to have your own media library with your own files on our software. You will be able to create multiple clips, to show your creativity and attractiveness, substantial importance for your strategy.
You can also download our mobile app and check our website.
It can be used by more than one user, and subscription is easy. We would be happy to have your feedback on our simple interface! Discover more tools (such as a wide selection of transitions) of our video maker! Your video creation in one click!
- Snack content is an entry point for your content on social media to increase brand awareness
- Snack content vs long-form content
- Advantages of long-form content
- Snack content and long-form content: a complementary strategy
- Complete demo
- Examples of customer video creations
- Offers and prices