Within your company, you can do online video editing by yourself! No need to go through an agency.

In this article, we propose different video communication strategies that can replace those of traditional communication media (PowerPoint / computer graphics / printed testimonials, etc.) in addition to strengthening in-person and event communication strategies.

Your communication strategy is an important part of your approach to change management. It’s important to develop general communication with the support of management to establish the strategic vision for this transformation. This communication must then be supplemented by more targeted messages involving business sectors and practices. This type of content should ideally be designed by business line ambassadors, sponsors and managers involved in the project.

According to a study from 2015 – yes, that early! – companies with the highest level of digital maturity were 26% more profitable than others and had a 12% higher valuation in financial markets compared to their counterparts (in La transformation digitale des entreprises, les bonnes pratiques, Eyrolles, 2015). That is to say, company performance and competitiveness relies on their digital transition. The digital transition specifically involves three challenges: digitising company departments, exploiting data in all departments and establishing a new customerfocused business approach.

ZOOM is one of our new event formats that allows you to concretely address a major video creation theme. ZOOM #2 by Pitchy took place on Thursday, 6 December 2018 and focused on speaking in front of the camera: how to prepare, frame and coach for a successful video interview. 

ZOOM is our new custom-made event for Pitchy clients. It includes two main parts: a speech by an expert on a key topic of B to B video and an exchange between our clients and our team of customer success managers. Paul Prache, Director and founder of Wotan Studio, was our guest of honour for this first ZOOM. And for this first edition, Paul Prache tackled the following theme: “How to Write a Proper Script”.